Life hacks on what to do when your PPC is having a hard time

If you are just starting your pay-per-click (PPC) campaign, you need to understand what are the main rules for it and what to do to improve your advertising results. Start from the very beginning – your PPC strategy. First of all you need to answer two questions: what problems do your potential customers have? What …

How Reputation Management Can Have an Adverse Impact on Your Business?

Talking about online reputation management, there are aspects which might be beyond the pale of your understanding or comprehension. Presently, a lot is taking place in the realm of ORM that might not be acceptable or inappropriate, going by commercial ethics or business transparency. To cite an instance of the above, an acquaintance of the …

Innovative Business Technology: Why Cloud-Based Email?

If you own a professional business company, and website your contact information – such as email address – can be critical to the professional appearance and appeal you have to both current, and prospective customers. And while it’s not unheard of for independent contractors to use @aol.com or @yahoo.com email addresses, doing so as a …