Right now, more than 34 per cent of people from all over the world uses email. If you want some exact numbers, that’s roughly 2.5 billion people and this number is expected to reach 2.8 billion in the following two years. So we can say that email has a pretty big fanbase.
In terms of marketing, we can easily say that it’s one of the most effective channels, as it provides a direct connection between you, the one who wants to sell a product or a service, and a potential client. Or, if you prefer, a quite intimate way of reaching customers.
However, a lot of people are still not taking full advantage of the power of email marketing, missing quite a lot.
If you’re among them, we have a list of 5 reasons why you should stop ignoring this incredibly effective marketing channel!
More effectiveness than on social media
We know, we’re living in the era of social networks and these are incredibly important for any business’ marketing strategy, but the truth is that in terms of transforming people into customers or supporters, email marketing is the better way to go.
A study conducted by Custora in 2013 revealed that in the four years preceding 2013, customer acquisition through this channel has quadrupled, accounting for almost 7% of all online customer acquisitions. And it appears that these numbers kept growing, according to another study from 2016.
Again, we’re not saying that you should forget about social media and focus on email. Not at all! Combine these two and you will be amazed by the results.
It doesn’t cost a fortune to implement and run
Probably one of the biggest advantages of email marketing is the cost-effectiveness, as it allows you, as a business owner or manager to reach a huge number of potential customers for pretty much nothing per message.
The Direct Marketing Association (DMA) claims that, in most cases, for every $1 spent, email marketing can generate around $40 in ROI. On the other side, when compared to traditional marketing (read that “offline marketing”) the costs are way lower, not to mention the added benefit of being able to completely track the sent emails!
It’s highly customizable
Our favorite part about email marketing is segmentation – breaking down your audience into lists in order to send each of them a customized message, resonating with the readers and even provide with something of value.
In contrast, when you’re writing on social media, you address your entire audience, while on email you can even talk to people individually, using their names, and send the message straight to their very own inbox. Oh, and let’s not forget about subject lines containing the recipients’ names, which are even more likely to be opened!
As long as you are friendly and personable when communicating through email marketing, you can obtain some amazing results.
Sure, email marketing has its minuses as well, as you can sometimes be limited in your communication by the client you’re using to send messages, not to mention that a lot of people tend to ignore promotional emails, despite your efforts to personalize them to the finest details. But this doesn’t mean that you should ignore this channel. On the contrary, it can do wonders if it’s integrated properly within your marketing strategy.
Marketing through email has no secrets for the team over at IB Systems. Get in touch and they can help you reach the right audience, with a perfectly tailored message, at the right time!