If you’re even asking this question, it’s likely that you already have an inking regarding the answer: yes. Absolutely, yes. In fact, engaging in social media is so important for your brand nowadays that you could seriously miss out on jobs and opportunities if you don’t engage.
A good example comes from a social media campaign Ford ran a few years ago. The car company promoted something called the Fiesta Movement that encouraged people online to promote their products on their behalf. They didn’t have to spend a dime on advertisements because regular people did the legwork for them. The effort netted the company 50,000 people interested in purchasing a Ford who didn’t already have a Ford.
Another benefit of having a thriving social network for your business is getting endorsements from a wide variety of people, in particular, those you might not have access to otherwise. Getting people with broad appeal, a receptive audience, and clout in their fields (more…)