Why Letting Your Phone Get Hot Is Dangerous

Posted on: August 21st, 2017 by admin No Comments

Why Letting Your Phone Get Hot Is Dangerous Given the recent drama surrounding Samsung Galaxy Note 7’s catching fire, and other reported incidents of Samsung phones overheating, consumers are asking: “Why?”

The public along with experts are learning, however, as research is widened, that leaving your phone in the car or exposing it to temperatures of 95 Fahrenheit or higher can cause severe damage to your phone. This means, leaving you cell phone or tablet in the car in extreme heat – much like a person or animal – can cause irreversible damage to both its software and hardware.

If you frequently expose your cell phone to extreme heat, it’s only a matter of time before the performance begins to decrease and the battery burns out or dies.

Recently, German inspection agency specialist Tuev Rhineland discovered that even keeping your phone in your (tight) pockets high temperatures can seriously damage your phone – or even cause a fire.

A major problem with exposing your Smartphone or tablet to severe heat is that it can also degrade the integrity of the plastic housing, including its other internal parts. This, however, does not only apply to tablets and mobile devices. Likewise, frequently exposing your laptop to serious heat – or misusing it by resting it on a pillow or other soft surface without proper ventilation can also damage its performance, the life of its battery, or likewise ignite sparks and a fire.

Many people think that as a “laptop”, resting your device literally on your lap, a book or hard surface is acceptable – but this is far from the truth. And, while it’s true that no doubt a laptop will require more ventilation in comparison to a tablet, both need the necessary airflow to prevent overheating and unwanted internal damage.

Finally, as an extra tip, consider investing in a USB laptop fan, and giving your laptop not only the ventilation and cool air it needs, but also prolonging its battery life and overall performance.

Following these simple tips can also help prevent ‘short-circuiting’ which could easily lead to a fire, even when you’re not using the device. This means, abuse, and the exposure of heat to your mobile device even when you’re not home, could wind up causing a fire and devastation to your personal belongings or loved ones.

When shopping for a laptop fan, consider the specific types of cooling methods or system it uses, and conduct the necessary research first, before making a purchase. That is, as many USB laptop fans will run at different fan-speeds, or varies greatly in quality and performance.

Lastly, don’t hesitate to try and use a USB Laptop Fan for your tablet the next time you’ve set it down and decide to watch endless hours of videos and other high-demand performance applications – to prevent serious damage.

Image credit: webandi

SEO Practices To Follow For Improving The Website Speed

Posted on: May 31st, 2017 by admin No Comments

SEO Practices To Follow For Improving The Website SpeedWe’ve become so used to seeing the webpage of a typical website loading in a matter of seconds that we throw our hands in despair when the process takes inordinately long (say more than 10 seconds). Sites that take more than 5-7 seconds to load are not only disregarded by users but also fall out of favor with search engines. On the other hand, if the website performance (the average time it takes for a webpage to load on the browser) of a site is good enough it’ll attract a high volume of traffic other things remaining the same.

Why website speed is so crucial?

How’d you define page speed? Many users often end up confusing ‘site speed’ with ‘page speed’ or ‘page load time’ thinking that the two terms are synonymous and hence interrelated. Site speed reports determine how quickly the pages of a site load on different browsers across several countries; the speed with which images loads or responsiveness to mouse clicks, and the rate at which a typical browser analyzes the sections of a document for making it accessible to users.

Alternatively, ‘page speed’ can be defined as the total time taken display contents of a particular webpage. Regardless of the approach adopted for calculating page performance or speed, a page that loads within 3 seconds (considered as the ideal load duration) is more eligible to secure a better SEO rank and draw higher traffic.

Tips on how to boost up website speed

Many website owners and online marketing specialists may not be aware that Google which is the world’s most admired (and hence most extensively used) search engine uses SEO algorithms for accurate evaluation of page load speed. Having said that, you can follow the below mentioned tips to make sure that the web pages of your site is displayed speedily across all browsers and gadgets.

1. Minification related to computer programming languages

Page performance can be noticeably improved if you opt for optimization of your website’s coding. This exercise essentially entails doing away with superfluous and irrelevant characters like commas, spaces, and hyphens on one hand. On the other, deleting idle codes, formatting, and code remarks also goes a considerable way in helping to boost up page speed.

2. Fine-tune and streamline database

In case you’ve an educational site or an ecommerce site or a kind of site where information has to be updated regularly and the old data has to be archived for the sake of reference. However, the volume of database can considerably impede the page load speed which ultimately jacks up the time required for the webpage’s contents to be displayed. The solution lies in indexing the info in database as a result of which lesser quantity of records will have to be sifted in order to track the relevant information.

3. Exercise control over browser caching

Have you realized that when you revisit a particular, the portal loads faster in the 2nd instance compared to when you logged in at the site for the first time. This happens because of the browsers caching the various categories of information like CSS, JavaScript files, HTML5 codes, and so on. So, when you return to check a specific site, the browser doesn’t need to sort through all info for loading the page. For that matter, the browser doesn’t need to display the whole page but only that section (of the page) that you’re concerned with.

4. Take steps for ameliorating response time of server

The response time of the server where your site is stationed also impacts page performance. The response time can vary depending upon the traffic volume, software used by server, and your hosting platform to name a few. To ameliorate the response time, you should look for ways for removing performance bottlenecks.

5. Take advantage of CDNs

You can archive transcripts of your portal on multiple CDNs (content distribution networks) for allowing users to access the site quickly.

Visit SEO and web marketing tips blog for more tips and information on search engine optimization, pay per click marketing, website design, cyber security and other topic of online marketing.

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The Halcyon Days of Email Marketing is Round the Corner

Posted on: February 21st, 2017 by Online Marketing No Comments

The Halcyon Days of Email Marketing is Round the CornerThe email as an effective online marketing tool, right from the day, it was incepted has largely remained an underdog as its potential to bring about positive development or changes is underestimated. Online promotion specialists and experts questing for the Next Big Bang in web-based technology will simply need to focus their attention on the PDAs-the smartphone, tab or the desktop where it’s trending-email marketing or simply email. And Matthew Smith is behind the latest strides being made on this (email) front.

As far as Smith is concerned, email is a technological tool that is in a state of perpetual flux and therefore offers unlimited possibilities. Since the last ten years, Smith in association with three other self-acknowledged email marketing nerds has carried out extensive research on every aspect of email, including but not limited to contact forms and navigational ease. Their painstaking labor has paid off as their site offers wealth information centering around almost every facet of email.

Smith is confident that his RGE site will have answers on any question pertaining to electronic mail-Where to find the most effective email templates? How to go about selecting an appropriate service provider? How to use email marketing to the best of my business’s advantage? Smith is strong of the opinion that email is somewhat indispensable for forging ties with customers and building robust commercial relationships with them. Following are some technological trends that could have a lasting impact on customer relations with respect to email marketing.

  1. Email content is continuously evolving

Once you send an electronic mail across, you know that the note will serve its purpose. By that same token, those sending emails to you can sit back and relax on safe in the belief that the dispatches will convey the messages. However, Smith prefers to stay one step further in as much as foreseeing that every time you click on the inbox to open a mail, it’ll have updated itself on its own, contextually speaking. Content will exist organically that’ll get updated and refreshed automatically every time you click to cross-check the text.

  1. Emails will become more interactive and instructive

The essence of email marketing as it stands now is to induce the prospective consumer to log in at a website and thereafter encourage him or her to complete a purchase. Smith believes that emails in the future will spare customers of the need to connect with websites for placing an online order. Presently, almost 68% of those who shop online don’t finish a purchase after placing products in the shopping cart. Retailers have to bear a heavy loss because of this practice of the consumers.

You often get notification emails from an e-commerce portal that keep reminding about an incomplete purchase. But can you envisage of a scenario where you get a mail from that site informing you about a price slash or a promo offer that’ll stimulate you to place an order? Smith is positive about such a possibility becoming a reality sooner or later.

  1. Transmitting messages in real-time will be possible

Smith thinks a time will come when consumers will be receiving text messages on their smartphones while they’re passing by through a storefront or shopping in a departmental store. A range of mobile technologies that tracks your current location including RFID, NFC, and GPS will help businesses offering products and services to send personalized or customized emails based on your previous online shopping trips that’ll be automatically archived.

  1. Capitalizing on stored data

Consumers may not be interested in downloading an app every time they wish to buy a product or hire a service from an outlet or agency. On the other hand, they’d not want to part with their contact numbers on the ground that it’d be too personal. However, almost all shoppers wouldn’t have any problem in sharing their email id. The benefits to be reaped from email marketing holds good not only for retailers but also for nonprofit/social organizations.

Tips on email marketing for smalltime businesses

A small time firm may not have the time, resources or capital to take bold and challenging steps for promoting itself. However, that doesn’t imply that the smalltime business will not be able to make the most of the email marketing. There are specific measures you can take for capitalizing on your email ids database. For instance, instead of trying to do something of everything, just focus on what you excel in. Rather than struggling to be visible on social media platforms, tap on your archived or stored email data.      

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The Past Present and Future of Lotus Notes

Posted on: December 5th, 2016 by Online Marketing No Comments

lotus-notes-R5Lotus Notes, also known as IBM Domino or IBM Notes is an older form of database platform, once the leading product for maximizing development of various size business databases, and linking both customers and employees to one another in an effective, app-friendly manner.

While Lotus Notes had and still continues to develop many great perks and updates as a product, it is also considerably “outdated” in the sense that it remains comparably bulky in comparison to more modern, similar purpose applications, server database collection, hosting and email migration tools.

However, given the development, popularity, and much smaller size, yet convenience of application and wide range use capabilities of services like Joomla, WordPress, and other competing publishing services many have strayed away from Lotus Notes, are in the process of acquiring professionals through outsourcing to do so, or more than likely wish they could.

Likewise, those that wish to maximize their business and communications while building collaborative apps effectively more frequently rely on platform services like SharePoint, Salesforce, and other major database publishing, app development, and specialized tools and services – a place that perhaps Lotus Notes lack. That is, as today’s modern market has so many major companies with comparably faster services, more specialized support, design, tools, and resources that in a lot of ways IBM or Lotus Notes will inevitably become a thing of the past.

Many current customers and consumers alike would most likely agree that a big reason more companies have not shifted away from Lotus Notes is because of the required manpower, work, and costs associated with such – the larger the company the more the cost for such migration.

However, it is worth pointing out that thanks to Lotus Notes being run by IBM that Lotus Notes support does have a solid reputation, and may very well be a contributor to why customers stick around. This, and likely because so many (now major million dollars) company’s personnel and customers have grown used to the way their current systems work, how they sync apps for communications, and how their database is both maintained and developed along with a company’s growth.

In some ways, the Lotus Notes product – albeit a bit on the pricey end – is a combined way for businesses to keep all of their data, communications technology, and security in one place while being easily accessible by designated personnel and kept secure. Even in consideration of the price of comparable products, many major organizations and businesses that use Lotus Notes may continue using this product because outsourcing their database, financial, private data, and relying on a new company to do such is just not a risk they are willing to take as of yet – or until a more competitive product and reputable product that perhaps also offers free migration services comes along.

Life hacks on what to do when your PPC is having a hard time

Posted on: November 28th, 2016 by admin No Comments

Life hacks on what to do when your PPC is having a hard timeIf you are just starting your pay-per-click (PPC) campaign, you need to understand what are the main rules for it and what to do to improve your advertising results.

  • Start from the very beginning – your PPC strategy.

First of all you need to answer two questions: what problems do your potential customers have? What problem can your product solve? Then just suggest them the solution – your product.

  • If you have no goal – you will have no results.

You need to define goals for the PPC campaign. Your aim is to build a brand – create CPM campaign, you are focused on conversions – run CPA campaigns.

  • You need to create a great advertising account.

Always pay attention to the structure of it and optimize it. As we know each account has ad campaigns, ad campaigns contain ad groups, each ad group includes keywords, text, landing page.

  • Keywords should be relevant to their ad group.

The most common mistake here is choosing too broad keywords just because it usually has lower bid price. You need to remember about great power of match types and need to use exact, phrase and broad match types. Never forget about negative keywords – they will prevent your ads from being displayed to the wrong audience. There are lots of sites that provide good keyword collector tools that will do everything for you. Best if your chosen tool compares the keywords in the same group against each other which eliminates the irrelevant keywords grouping. That makes the distribution of the keywords more effective while contributing to better website rankings in SERPs.

  • Don’t forget bidding for the main company’s name as a keyword.

If you still do not do this – add it to your ad campaign. I am sure you will find you were loosing a lot of traffic and missed clicks. Plus the CPC for those keywords is pretty low. I am sure there are a large majority of us who just overthought using their business’  or companies’ name.

  • Ad text should be unique.

It should solve your customers’ problem and should contain right keywords for this group. Use proper words to grab people’s attention and to give them what they need with strong call-to-action phrases.

  • Landing pages should match the ad.

They should relate to the users search intent, they should include headlines, photos, text and call-to-actions. Sending people to the homepage you are not solving their problem with your product, you are giving them more problems now – to look for what they need on your site. The rule of thumb regarding that is that every page should have a unique set of its own target keywords – run a decent website audit tool, like SE Ranking (click here for more), to find out if your website is doing great.

  • Run campaigns with conversion tracking.

You need to monitor the performance of your PPC campaigns, what happens after a customer clicks on your add, does he order your product and if he buys from you – which keyword, ad group, campaign induces the conversion. Usually it is too hard to do when you run a business, that is why lot of online store’s owners use services like SEranking.com to rely on professional team to do the analysis of your site.

  • Create mobile friendly campaigns.

More and more people nowadays come from mobile devices. Make sure that you are using click-to-call extensions, that your mobile ads lead to the responsive site pages, that you use mobile call-to-action where appropriate. Mobile optimized campaigns will help you to increase the conversion rate.

  • Always run re-marketing campaigns.

Experiments show that using re-marketing campaign is always profitable and they increase ROI for different types of businesses. If you still do not create re-marketing campaign – you need to know that it may be one of the reasons your PPC sucks, you loose a lot!

  • Do not try to win number 1 spot in paid search results.

According to lots of experiments that were made and according to people’s behavior – the best place for your ad is number 3. So do not fight for the first rank, it is not the best strategy at all.

  • Higher CTR ≠ Higher landing page conversion.

We like testing and choosing which ads to keep and which to delete. Some of us look only at CTR (click through rate) when deciding whether the ad is good or bad. It is a huge mistake, CTR shows not enough, more powerful is a conversion rate when testing ads.

  • You should continuously optimize your ad campaigns.

The ads that have no strong call-to-action phrases will not help you in getting many clicks and conversions. If it takes so long for a landing page to load – it will provide no value to a visitor. Always test and optimize your ad account to improve your conversion rate.

There are just a few life hacks that may help you to save your PPC from fiasco. If you have not crated your ad account yet, the article will be useful for you start it properly. Creating a great campaign structure will help you to target the right audience, to save money (make sure your advertising is not shown to the wrong people or through the wrong channels) and to control your spend and whether your ad groups continue to run, are paused or deleted. Good luck with your ads!

How Reputation Management Can Have an Adverse Impact on Your Business?

Posted on: November 27th, 2016 by Online Marketing No Comments

How Reputation Management Can Have an Adverse Impact on Your Business?Talking about online reputation management, there are aspects which might be beyond the pale of your understanding or comprehension. Presently, a lot is taking place in the realm of ORM that might not be acceptable or inappropriate, going by commercial ethics or business transparency. To cite an instance of the above, an acquaintance of the author of this blog articulated that her husband had been handed a DUI. In no time, the apprehension along with ugly snaps of the arrest went viral on the web and soon after that there was an email in the inbox of the spouse’s mail account informing her that she’d have to pay a nominal fee of $400 and the service provider would remove the mugshot as well as the text.

Since her business’s reputation or goodwill was at stake, she could not think of any other option than to cough up the fees. Surprisingly and mysteriously enough, the posting reappeared on another similar site and the demand was identical. It slowly dawned on her that she had fallen prey to a vicious cycle of extortion. The blogger has gone on record by mentioning that he had received similar emails that narrated how they were victimized in the name of keeping their online reputation intact.

The blogger was enlightened of several issues that he was hitherto unaware of. He had the impression that these insights will go a long way in helping him to modify or make adjustments in the recommendations he’s been offering to clients in his agency. Following are some of the insights that the author imbibed from the CEO:-

1.Answering emails on sites pertaining to consumer grievances can backfire

The CEO Mr. Richard Ruddie was of the opinion that attempting to respond or reply to all the complaints emails, especially those addressed to the most popular sites will be tantamount to increasing the lifespan of the emails and better their ranking status every time there was a fresh entry. Ultimately, the issues would scale further up the listed result chart.

2.There are more effective ways of redress than responding to customer complaints

Of all the firms that the blogger has offered his recommendations with regards to online reputation management, many have articulated their wish to have numerous happy clients. These customers would on their own take the initiative to confront the issue and reply to negative or off-putting emails surfacing on a consumer complaints report. Companies have also reported entreating customers or clients of doing the bidding on their behalf. However, Ruddie feels that you can allow customers to help you out with anything but as far as banking on them to even out the negative buildup of consumer complaints report was a strict no-no.

3.Existence of specific mugshot portals is legit

There are good and practical reasons for allowing the existence of mugshot portals, especially those that are administered appropriately and along ethical lines, even if the administrators or promoters happen to be mugshot extortionists.  

The blogger had interviewed the CEO of an online reputation management company. Prior to carrying out the telephonic interview, the blog writer had done a thorough research of the firm on the net and came across numerous disparaging items including complaints about RipOffReport and PissedConsumer.com. Needless to say, the complaints had not been attended to and the author also stumbled upon a PR regarding a court case. The author’s first poser to the CEO of the online reputation management how it felt to be at the receiving end with complaints going unaddressed and the sarcasm of it all.

Contact Local SEO Tampa Company for a free consultation in regards to Online Reputation Management service.

Innovative Business Technology: Why Cloud-Based Email?

Posted on: November 21st, 2016 by Online Marketing No Comments

Innovative Business Technology : Why Cloud-Based Email?If you own a professional business company, and website your contact information – such as email address – can be critical to the professional appearance and appeal you have to both current, and prospective customers. And while it’s not unheard of for independent contractors to use @aol.com or @yahoo.com email addresses, doing so as a businessman can not only appear unprofessional, but also deter customers because they may question the legitimacy of your business, product, or reputation.

While major server, hardware, and at-cost maintenance email service providers can be effective, such as using Microsoft Outlook along with enterprise software such as Microsoft Exchange, they can also be quite costly. Additionally, they require a lot of maintenance, personalized organization, and can be limited in not only how flexible email access might be to you and your employees, but also “server uptime”. Counting on a large email provider and a well-established company like this is good, however, for many in this day and age of modern technology, it is not the most practical, or effective solution.

Dependent upon your technical experience and level, different software, such virtual email servers, or cloud technology may best suit you and your business needs. Unfortunately, even major providers of email services can be especially costly, which leads us to the value and significance of cloud email technology.

Using a cloud email service provider ties a lot of loose ends that other services cannot provide, saves you time, costs, and manpower which can maximize your business efficiency, ability to communicate with personnel – and of course your customers. Even better, many cloud email services have “in-house” maintenance, virus protection, and offer customization features that much older, competing for products, software, and servers just can’t compare to. While cloud email technology is still considerably new, many service providers include extra management tools, administrative powers, and allow you to personalize your main control panel, rules for sharing information, and help you keep all of your private, customers, and financial data in one place, a “virtual” location, which means it can be accessed from anywhere.

Typically, regular maintenance, updates, and virus protection can easily cost into the thousands of dollars or more annually if purchased or paid for separately – and if you have a substantially large business might even cost this much or more monthly. And while “older concept” email services, server technology, and software’s can be useful and productive in maintaining accountability and security, they often involve the physical downloading of software, various registration fees, monthly and annual fees, and other server – or even hidden fee – costs which is not practical or desirable to most modern businesses today. Because cloud email technology is still such a new concept, this means that more major companies, new companies, and other professionals are maximizing this opportunity to develop their own versions, types of services, and compete with one another which truly benefits you as a prospective customer for maximizing both flexibility and costs.

Just keep in mind, as you would with any other product or software, take the time to carefully weigh your options of different cloud email service providers, look for special deals, promotions, and compare one to another to maximize savings and efficiency. Cloud email service providers also have the benefit of not requiring physical servers or hardware on your end, and often don’t even require any downloading for you or your employees which means you can access pertinent information or data on-the-go with ease, and confidence. Many cloud-based email services are also designed to be used on any type of mobile device, may it be android or iOS (apple), and will even allow you to modify data, or access your control panel to make changes on the go.

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8 Useful Tips to Keep Your Email Account Protected

Posted on: November 14th, 2016 by Online Marketing No Comments

8 Useful Tips to Keep Your Email Account Protected

Revolutionizing the way in which world connects, Email has come a long way since it got introduced. The same goes for instant messaging which acts as a real-time platform to connect with a person from any corner of the planet. Both of these facilitate a lot of other activities besides merely making you stay connected. With increased usage and with more number of people using it to store data and files, there has been a constant rise in terms of threats from online scams, phishing, spam and other forms of online threats. In order to secure your email and stay protected, the following 10 tips can be pretty handy:

  1. Install robust security software: Having security software that has additional features to let you remain safe while browsing the web is a must. They would not only protect you from worms, Trojans, spam emails, or viruses but also warn you against phishing scams and malicious emails. Another thing that most of the reputed software comes with is the aspect of the firewall. It monitors your internet connectivity and keeps all forms of unwanted traffic away from the computer. Lastly, it is always recommended that you keep the software updated. ‘
  2. Give your email to trusted sources only: Sharing your email with almost everybody you come across is not a nice idea. It is only your close family members, friends and business contacts with who you should be sharing it. Additionally, refrain from posting your email over forums, websites or even chat rooms. If you do any of these, you are at the risk of receiving spam or getting your email across to someone who might just hack it. For subscribing to newsletters or other updates from your favorite websites, make sure you use a generic email id and not the one that has all the links to your personal and important information.
  3. Download attachments received from only known sources: Make sure you do not open attachments from almost everybody you get a mail from. An attachment should only be open or downloaded on your computer when received from your family, friends or business associates. There is every possibility that an email from an unknown source may contain an attachment that contains worms, viruses, or Trojan.
  4. Smartly use the IM programs: IM programs can be great when you wish to communicate with your friends and family. Not only is it cheap but offers you an instant platform to stay connected. Using a nickname while using the IM is something you should always be doing. Moreover, be smart when it comes to sharing of your personal info over any of your favorite IMs.
  5. Stay aware of phishing scams: Fraudulent emails or fake websites that promise to be legitimate businesses lures customers to reveal private details like login credentials or credit card numbers. In a scenario where you receive an email that contains a link an unknown site, make sure that you do not click it. It is a better idea to use google to search the name of the business and access it through the obtained results.
  6. Make a wise use of your email account: Even though you have all the tools to let you remain safe, your friends and family might not be having the same level of protection. Hence, it would be better to use the email wisely and not send Social Security Number or credit card details over an email.
  7. Create a complicated email id: Creating an email id that is too complex when read makes it difficult for the hackers to auto-generate the email id or send spam emails. However, this should be something that you can easily remember. A combination of letters and numbers to create an email id is the best idea.
  8. Use strong passwords: Passwords are the key to access your email. Hence, use a password which is smart and strong. Using the combination of letters and numbers with some being capital and small is always recommended.

Top 10 Benefits of Switching To Cloud Computing

Posted on: November 7th, 2016 by Online Marketing No Comments

Top 10 Benefits of Switching To Cloud Computing

Cloud computing is essentially computing over the internet. It is an extension of the concept wherein people used to run programs and applications from another physical server or computer in the same building or premises. The only difference is that you can run those applications using cloud computing from any place in the world now. You would only need internet connectivity and access to the desired cloud server. For a simpler explanation, we can take the example of Facebook. You definitely love to update your status on the move, but have you ever wondered how it gets updated instantly from wherever you are? It is the concept of cloud server that allows you to access your profile, pictures and stay connected from anywhere you have the internet. As per estimates, it is believed that approximately 90% of UK businesses use one or the other cloud computing services.

This leads to a question as for why are these businesses using the concept of cloud computing and why has it been on the rise rapidly? We try to list down top 10 benefits that have contributed towards the increased usage of cloud computing:

  • Flexibility: It goes without saying that cloud-based services add to the aspect of flexibility for businesses. They are available in fluctuating bandwidth and with time a business has the option to scale up the cloud capacity as per the increase or decrease in demand. This aspect of agility offers the businesses to use cloud computing as a real advantage over its competitors.
  • Recover data: Most of the big business houses invest a lot to have a robust disaster recovery mechanism. However, for small businesses, there has been both lack of awareness and funds. Moreover, they do not have the required time or infrastructure. Cloud computing comes to the rescue in such situations. Small businesses now have the option to implement cloud-based backup recovery solutions that not only protects data or saves time but also avoids any form of up-front investments.
  • Automatic updates for software: One of the most amazing features of using cloud computing is the aspect of servicing. The service provider takes care of everything and releases regular software updates for its users. Hence, one need not worry about devoting time to maintain the system themselves.
  • No capital expenditure needed: There is no need to invest in acquiring any form of hardware. It is a pay as you go service and you only pay for the space you use. Other things like setup, management, and protection come as added features with the service.
  • Highly collaborative: Working in teams is a lot easier. Team members having the access to the cloud computing accounts can edit, share or perform collaborated tasks from any place on the planet. They only need an internet connectivity to get access to real-time collaboration.
  • Work Remotely: In the past, for any team to work on a project, it was essential that the team was at a single place. However, with cloud computing in place, this is no longer the scenario. A team needs to connect to the internet and have access to the cloud servers and start working from any place. It is one of the aspects that have resulted in increased productivity and reduced costs.
  • Better control and document management: With cloud computing, the level of document control also gets better. Traditionally employees had to send files to one another as email attachments and could only be worked by a single user at a time. With a lot of edits and several people performing the edits, there were greater chances of messing things up or corrupting the content, titles, or formats. But as all files are stored in a single place, everyone only gets to see a single version of a file. Hence, there is a greater visibility and this facilitates better collaboration. Hence, work can be carried out in a timely manner and in an effective manner.
  • Highly Secured: Data is one of the most expensive assets of any company and losing them may be a disaster for the business. With cloud computing, you get a better degree of security and as it is stored on a cloud server, you need not worry if your machine fails or gets damaged. The data will remain where it has been stored and can only be accessed by people whom you want them to be accessed by.
  • Competitive: Cloud servers are the next step towards introducing enterprise-class technology. It helps a firm remain competitive and allows them to act in a much quicker manner. With the option of paying as per use, small businesses are now able to use the technology and keep up with some real big players.
  • Good for the Environment: Besides the points mentioned above, adopting cloud computing for your business benefits the environment too. Depending on the usage, the server capacity scales up and down to fit the fluctuating needs of the server. Hence, it ensures that you only use the exact amount of energy needed and not leave any kind of oversized footprints. Most of the cloud service providers pledge to offer sustainable solutions that leave minimal impacts on the environment.

Image credit: krisckam

The Evolution of Email: Why it Matters

Posted on: November 2nd, 2016 by admin No Comments

The Evolution of Email: Why it Matters

As one of the greatest technology inventions known to man, email has set the stage and for the past half-century ensured precision, punctuality, and an immediate network not only to communicate with fellow loved ones, friends, and employees but also via the government. It has evolved tremendously over time and is a key contributor to the efficiency of operational success of major corporations around the world. Put simply, email is comparably as important as the telephone as far as the communications industry goes.

Although, just like any great technology invention, it has it’s drawbacks and is expected if to remain popular to move with the current world’s demands and the future it has ahead. Whether it’s avoiding last night’s date or setting the date for your next big business move and making sure everyone catches the wind, e-mail has literally ensured that billions of different ideas, imagery and the text has reached people all over the world and continues to do! In fact, many people from all walks of like would easily agree that e-mail, along with the Internet, has played a major role in ensuring democracy, no matter where you live or what it is you’re looking to achieve.

Moving back to modern, technical relevance consumers should anticipate – no matter the nature of business – a significant move over the next few years but as soon as year or two which focuses more on writing, or having pre-written (or automatically written) emails and correspondences that sort of ‘write themselves’. By this we mean ones that are compiled of much shorter lengths of text, use many popular emotions found on major networking sites like Facebook or Twitter, and still more or less achieve the same message – no matter how important. While this is definitely a concept still in the making, thanks to studies across the globe and what even might seem obvious to many, users find not only convenience but also added personality and a way to personalize their message to their recipient – or recipients.

The next big technological innovation goal is to develop and include more active artificial-intelligence when developing and utilizing e-mail interfacing. Beyond just automatically scheduling events on one’s mobile device or computer per an Android or Apple app, an interface that actually specializes in this feature, and is focused on maximizing both communication and personal or ‘virtual support’ for both senders and recipients. From guessing your next words, to filling in the subject line for you- these are just a few interventions in the making. Also, support for adding and removing subjects, and moving away from the ‘CC and BCC days’ to something more evolved and productive, such as a “Share” feature across the board of major email service providers and platforms.

It’s by no means far fetched to assume the possibility of Facebook or LinkedIn being used to process, send, and receive emails – in fact, Facebook has in the past installed this feature. More importantly, as mentioned earlier cross-platform use will become a necessity in efforts to keep everything organized, and along with a “Share” feature the actual email service provider platforms themselves will likely become fused together.

A major challenge right now which may seem minuscule, such as a lack of ability to “comment” on BCC’s or CC’s without having the message distorted, disorganized, or having to adjust and take parts out can waste significant time, and is just begging for a revamping of its systematic features. While uncertainty looms over which email provider, major, or even private firm will be responsible for the most upcoming advanced, user-friendly, while ‘user-smart’ email interfaces, many people, fans, and tech experts alike would consider Google to be one of the main competitors. As various email, networking, media, and social networking sites continue to expand, when one ‘absorbs’ or buys out another one can only hypothesize that this could very well lay down the framework for the future of email.

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