Building Up Your Social Network: Is It Good for Business?

Posted on: May 7th, 2013 by admin No Comments

Social NetworkIf you’re even asking this question, it’s likely that you already have an inking regarding the answer: yes. Absolutely, yes. In fact, engaging in social media is so important for your brand nowadays that you could seriously miss out on jobs and opportunities if you don’t engage.

A good example comes from a social media campaign Ford ran a few years ago. The car company promoted something called the Fiesta Movement that encouraged people online to promote their products on their behalf. They didn’t have to spend a dime on advertisements because regular people did the legwork for them. The effort netted the company 50,000 people interested in purchasing a Ford who didn’t already have a Ford.

Another benefit of having a thriving social network for your business is getting endorsements from a wide variety of people, in particular, those you might not have access to otherwise. Getting people with broad appeal, a receptive audience, and clout in their fields (more…)

Is Your Social Network Making You Sick?

Posted on: March 7th, 2013 by admin No Comments

Social-Network-MediaJust about everyone knows the importance of social media these days, but could it actually be damaging to you? That is, could it cause more problems than it purports to help? You see, browsing Facebook might seem like fun at first, but looking at all those profiles of your friends could actually make you envious of other people’s lives. It can breed resentment. It can make you feel inadequate. These aren’t healthy feelings.

If your social network is large, it can be overwhelming. You may feel obligated to keep up with everyone’s statuses and photos and that can be a lot of information to take in every day. The more followers you have, the more complicated it gets.

You also run the risk of over sharing. If you post something online, it’s public. Whether you put it on Facebook, Twitter, or Tumblr, it doesn’t matter. What does is that you shared that information and people are going to find it. If you don’t want your boss knowing something about you, don’t put it online–plain and simple.

Likewise, you run the risk of annoying people if you share too much information. Detailed information about your relationships or life drama can be unattractive and annoying for people to keep up with. You need to be especially careful when you’re angry. If you’re angry, you’re likely to post something you don’t mean and that’s dangerous. You could start drama and not really mean to.

Posting photos to your social network is a great way to share your life with those you love and care about. However, posting pictures of you getting drunk at a party could be a real turn off for a future employer and could even cost you a job. If you wouldn’t want your mom to see the photo, don’t put it online.

Many studies show that having a broader social network can actually increase the stress in your life. There may even be links to large networks and social anxiety, if you can believe it. For your own sanity, you may find it a better choice to keep your social media following list small. Include close friends and family, colleagues and acquaintances. There’s no need to follow everyone ever. Make lists of your followers as well and assign who gets to see what. This may save you the stress of having to explain  your posts to people later on.

Why People Don’t Like International Search Marketing

Posted on: February 12th, 2013 by admin No Comments

International Search MarketingInternational Search Marketing has its share of advantages and disadvantages.  But when you ask someone familiar with the concept about things they don’t like, there are several problems people tend to have in common when mentioned.  In fact, many feel the concept has a few problems that are creating major challenges that seem to waste a vast amount of time.  The following issues tend to be the most common concerns of interest.

Currency Amounts and Variations

Some people don’t think currency differences matter but in some cases they do. If you are selling an item at a certain price in one currency, but sell the same item cheaper or at a higher amount for other currencies, it doesn’t seem fair for the buyer.  Just keep in mind the currency rates; having a rate that is more balanced across the board (or for different countries for that matter), will make you more appealing no matter the currency.

Colors, Images and How They Can Affect Different Cultures

Pictures and colors displayed on your site may look the way you want it to look, but have you ever thought about how it may appear to someone in another country? Some colors have different meanings depending on the country in question.  Depending on what you are trying to display or sell, how it is displayed on the site could come across as offensive to someone in another country. If you use a picture to market a product to a certain culture, make sure it is relevant.

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Lotusphere IBM Connect 2013 is underway

Posted on: January 27th, 2013 by admin No Comments

Lotusphere IBM Connect 2013 is under way  in Orlando FL

The formal open session is scheduled for 8:00 AM EST on Monday

IBM is ranked #1 market share in Enterprise Social Software in 2012.

Lotusphere 2013 IBM Connect

Lotusphere 2013 IBM Connect in Orlando

 Lotusphere 20 years

 

Understanding the Latest in Social Networking

Posted on: December 26th, 2012 by admin No Comments

It seems like social media changes on a daily basis. However, that’s no excuse for failing to keep up with what’s available and what you should and shouldn’t be using. Business owners can make great use of social media sites, however, it’s easy to get swept up in them and forget why you’re using them in the first place. Social networking sites can demand a lot of your time and if you sign up for too many, you may feel like that’s all you’re doing after awhile. However, picking the right sites to create accounts for is worth the time.

One site you should be aware of is called Viddy. This is a video app that allows you to share video clips that are 15 seconds along with anyone that follows you on Twitter. This is a quick and easy way to capture video and share it with millions of users. You can easily share your brand with people with just a few clicks.

Another social networking site you should be aware of is Google+. While this site had a difficult launch, it is actually very useful for businesses. It’s a great way to expand your visibility and reach out to potential customers. It’s not as effective as sites like Twitter but it is still a profile that you should set up and maintain as a part of your social media routine. Having a profile makes your business more visible in search results as well.

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Small businesses can considerably increase productivity through social network

Posted on: November 28th, 2012 by admin No Comments

There was a time when social network meant Google+ or Facebook to people. The definition and applications of social media have, however, changed and people have started to utilize them for purpose more than just interaction. Manufacturers, service providers and self employed people have discovered the benefits of various social media and want to aggressively exploit it for good.

Doximity, for instance, is steadily getting more users and visitors. It was launched less than 2 years ago and already has doctors and surgeons who share reports through it. This helps medical experts to refer clients to other experts, receive reports exclusively from other medical practitioners, etc. If more doctors switch to social media there could be a vast community that would be virtually in front of the sufferers and patients at just click of a button.

Like Facebook or Google+ transformed the mode of informal communication, every major technology development firms has developed or is developing its social network to release it to small businesses. IBM, Oracle, SAP, SalesForce, etc. are just a few instances in this category. The annual turnover of social media is expected to reach $4.5 billion by 2016. Small and medium-sized businesses are expected to play major role in this incredible growth.

Business owners encourage the use of social media by their employees in order to make them more efficient and obtain maximum business through them. Self-employed businessmen are also readily making the switch. How much social media influences the businesses of present world is evident from the fact that Microsoft spent $1.2 billion to acquire general business communication network named Yammer.

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Happy Thanksgiving 2012 from IB Systems

Posted on: November 21st, 2012 by admin No Comments

Wishing to all our customers and friends a very happy and very safe Thanksgiving 2012!

Happy and Safe Thanksgiving from IB Systems

IB Systems Develops Social Network Website Design Service for Small and Medium Sized Businesses

Posted on: October 9th, 2012 by admin No Comments

FOR IMMEDIATE RELEASE

CONTACT:
Igor Bubis
IB Systems
28870 US Hwy 19 North, Suite #336
Clearwater, FL 33761
(Tampa Bay): 727.938.8891
Tel (Orlando): 407.279.1368
http://www.ibsi-us.com

IB Systems Develops Social Network Website Design Service for Small and Medium Sized Businesses

October 08, 2012 – Tampa Bay, FL – Social media is an invaluable part of any business’s marketing strategy. At least, it should be. Unfortunately, a lot of businesses don’t invest the time or the effort necessary to build a truly competent social media campaign that ties directly into their website.

IB Systems is attempting to bridge the gap between brick and mortar businesses and a truly social online presence. Their services are targeted to small and medium-sized businesses and emphasize the importance of the social network websites. Instead of focusing on just a small aspect of an online presence, they believe a truly effective marketing campaign takes in the whole package.

This aforementioned whole package takes into consideration how potential customer will interact with the business. Sure, many companies have websites already but a few fully realize the social business components that are available to them this is emphasized through competent social network website design.

Unlike traditional social media social network web design allows potential customers to interact with the business directly on the website. There’s no need to leave the site and use a third-party network. All of the tools necessary for a well-rounded social business are included in the packages offered by IB Systems.

About IB Systems

IB Systems is a social network web design company that emphasizes customer connectivity. To find out more please visit www.ibsi-us.com.

Increasing Productions and Efficiency with Social Networking Websites

Posted on: October 4th, 2012 by admin No Comments

Social Networking WEbsite Design by IB SYSTEMSThe huge popularity of social networking website where people from all over the globe share their ideas and photos is becoming a preferred choice for companies to improve communication and productivity. The slumping economy seems to have affected travel cost immensely as more and more companies are looking for alternate ways to make their workforce more effective. The development of social networking website in a friendly atmosphere with less complexity in terms of functioning has led to the huge popularity of such services. More and more corporations are experimenting and exploring the use of social networks to improve their productivity and business operations. Previously the companies only showed casual curiosity but within the past few months there has been a genuine shift of interest. Hundreds of companies including some famous names like Smart Car and Saturn are making use of this efficient method to improve their businesses.

It is quite important for a business to communicate effectively with its workforce that might be spread throughout different parts of the world. Apart from that it is necessary to increase contacts at high rate as it leads to new opportunities and opens new doors for business expansion. A social networking website opens up a new world of business contacts giving the company more access to the real world. For large organizations that are geographically dispersed, employ-only sites prove to be an excellent source of communication. Hot Topic which is a retail chain is planning to come up with an internal site powered by software vendor, Socialcast that will allow nearly six thousand employees to create ideas and share data. The developments of such type of technologies have allowed businesses to grow outside their physical borders.

Every business in the world expects to be able to communicate with their workers at a speed that was not possible previously. The social networking website allows quicker conversations that help businesses to move fast on opportunities and adjust their strategies accordingly. Corporate social networks help to cut down on unnecessary instant messages and email among co-workers. Recently LinkedIn came up with a new service known as ‘Company Groups’ where company’s employees can gather into a single web forum and share their ideas. Till now more than one thousand companies have subscribed for service offered by LinkedIn.

A business efficiency software maker known as Model N uses this technology to increase communication effectiveness among 160 of its employees throughout North America, India and Europe. A business that uses social networking website can expect to handle the advancements in business and technology in an effective way. The future of a business lies on effective communication and strategies so that it is quickly able to grasp the opportunities and make good use of it. With the help of social networks various companies can receive feedbacks from the customers and improve on the areas they are lacking. The cost of the services can be reduced as most of the problems faced by the customers can be immediately solved on the spot.

Google+ has 100 Million Active Monthly Users

Posted on: September 18th, 2012 by admin No Comments

Google+ and Social media futureIt sounds like a good number for a relatively young Google+ social network which was launched just a little bit over a year ago on June 28, 2011. According to Wikipedia Google+ is currently ranked #5 with over 400 million of total active user accounts, while Facebook (950+ millions users), Skype (663 million users), Qzone (536 million users) and Twitter (500+ million users) respectively taking 1st, 2nd, 3rd and 4th places respectively.

Shedding a little light on the state of the company’s social network, Google’s Vic Gundotra shared Monday that the social network now has 100 million monthly users.  Read more …