If this scares you, you may consider using these tips from an SEO company. They’ll assist in making the WordPress design the best it can be so you can get ahead of the game.

As we have stated above, there are many plugins one could employ for their WordPress design. Any SEO company will tell you to find those that provide your webpage the greatest value. Commonly applied plugins are WP Rocket and Yoast SEO. Title tags, meta descriptions, XML maps, page speed, and much more can be improved with the assistance of these plugins.

If you want to level up in the SERPs, you may wish to hone in on how quickly your pages load. A fast-loading website will often use a cache plugin so a stationary duplicate is generated for your visitors instead of having the entire internet site load, thus improving the quickness of your site.

Secondly, you want to use an SEO-friendly theme. There are thousands to weed through, so it is crucial to find one that is well-coded. It should also be fast loading, as we have talked about above, and be receptive on any device (computer, laptop, phone, tablet, etc.). A theme that is search engine optimization friendly will automatically adjust so it is displayed correctly. It will additionally be straightforward so guests can better find their way around on your website.

Photos are also an essential part of your WordPress design. Images should have descriptive file names, use the correct alt tag, and should include your keywords. By improving your pictures, you could also enhance your speed, which can refine your rank on the SERPs. Each time you load an image on top of your website, a copy in various sizes will be created. Many site owners will not even need these copies. By storing these copies, your website can become bogged down. This is why it is vital to find the proper image quality and file magnitude. When pictures are optimized well, it will diminish the volume of time a page requires to load and lessen transmission capacity use. Pictures may be condensed utilizing a variety of tools.

Keyword-rich content is another way you can enhance your web pages. Relevant keywords can be utilized in blogs and across the entire website. Do keyword studies to choose which keywords or phrases are the most applicable to your website. Once you have found these keywords, use them in all content on your site. They should also be used in titles and tags, as well as your page URL.

And finally, any SEO company will tell you that your website’s speed should be optimized. This can help to keep your visitors on your page longer and is critical for the ranking process. With your WordPress design, there are various methods you can utilize to increase your page speed. These include condensing your photographs, enhancing servers, decreasing file size, caching stationary content, and utilizing a content delivery network.

If you are in the Clearwater, FL, area, and need assistance with your website’s theme, plugin, images, content, or speed, contact an SEO company such as IB Systems USA. With many SEO tools and services, you can be certain to have a WordPress design you can be proud of.

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Many business owners have shied away from having a website of their own because they feel they are hard to run. This could not be further from the truth. With different programs and management systems, having a website is now easier than ever. Best of all, you can have total control over the website.

First, let’s think about this. When COVID hit our nation, many individuals turned to online shopping for all of their needs. Pet food, new sneakers, blankets, diapers, baby formula, food, furniture, craft supplies, beauty supplies….you name it, and it has been bought online.

If you do not have a website of your own, you are letting other small businesses get ahead of you. And there is no advantage to that for you! So pull up a chair and read about all the great benefits of creating a web design for your business.

One of the biggest reasons you need your website design is that it makes you look professional! Websites are not free, so when others see you have your website for your small business, they know you care about the company you are creating.

Your customers will also be inspired by your website. While they may see it in the SERPs, eventually, they may click on your site. Or they may find your website by looking at social media or even by reading reviews. This may lead them to come back and, in time, make a purchase.

A great website design will increase your small business visibility. With more than 4.5 billion internet users, over 90% of these people use their mobile devices to look up various sites. If you fail to make a website, you are failing to be seen by these individuals.

Take a second to consider the following:

• 46% of inquiries on Google contain a regional purpose
• 70% of individuals will go to a physical location because of what they saw online
• 97% of people utilize search to locate area companies
• 28% of individuals buy an item after a local inquiry

When others talk about your small business, it lets people find out what they truly think about your company. Therefore, it is in your best interest to have some testimonials listed on your website. Not only will you be able to show social proof this way, but you will also establish trust this way.

Did you know that having a website of your own will allow you to hone in more on customer service? On your website, you will be able to list what your hours of operation are, where you are located, and any other tidbits of information that your customers will need to know. Potential and current customers appreciate this since it seems lifestyles are getting more and more hectic.

You know that you need a good web design for your small business. Suppose you have been meaning to create one but need the help of a professional. Contact IB Systems USA in Clearwater, FL. Their team can help make your business grow larger than you have ever imagined.

The post The Advantages Of Having A Small Business Website appeared first on IB Systems USA.

Small businesses not only sell their products and services through their website but can distinguish themselves from other competitors. It becomes more important for customers to rely heavily on the Internet to search for information about a company. The website thus becomes a crucial platform for businesses to share information, build credibility, and stand out in the competitive marketplace. As per reports, 97% of small businesses that have a website recommend other small businesses to launch their website. Several reasons make establishing an online presence important. Some of those reasons for such strong recommendations have been discussed below.

Get More Business
Around 88% of small businesses having a website agree to have done better business because of their online presence. Customers today are doing online searches regularly to find a company and learn about their business or services. As the online search environment becomes more competitive, content plays a crucial role. Google constantly revamps its algorithms to improve the experience of the users searching online. It includes rewarding websites providing their visitors with useful content and a better user experience.

It means when a user looks for a particular product or service that is offered by a business, your website needs to show up in the search results. If you fail to do so, there is every possibility that you will miss out on a potential sale.

Improve Credibility
Social media plays a vital role in building your brand presence. However, you are restricted by the platform in terms of its process, technology, and website design. Having a website can help small businesses to increase control, credibility, branding, and flexibility. As many as 84% of customers in the USA believe that a business having a website is more credible compared to the one having a social media page. Increasing credibility and attracting new customers is much easier when you have a website.

Get More Customers
The success of an online business is dependent on the company’s ability to bring new customers. Reaching millions of customers isn’t possible through traditional marketing methods like print advertising or direct mail. These are expensive and unreliable methods compared to online methods that require you to pay less for the exposure you get. Research suggests about 77% of small businesses believe a website is the best way of getting new customers.

Besides getting more customers, a website helps in better serving your existing customers. Customers can access business information around the clock and hence it improves customer interaction. It allows you to have additional time to focus on other business priorities. For instance, a branded email helps in starting effective email marketing. You can also expect to drive traffic back to both your online and offline sites to boost customer loyalty to your brand.

Grow The Business
Small businesses focus on expanding in the market and reaching new customers. Although face-to-face interaction is important, word-of-mouth publicity gives you a chance to promote your brand among thousands online. Your e-commerce store can help in selling items and shipping products to customers across the world.

Better online presence also increases your visibility as a customer in a neighboring city or state learns about your services online. As many as 81% of small businesses in the USA believe that a website helps in growing their business. Their website can help in reaching more potential customers and opportunities.

Gives Competitive Advantage
Internet is used by almost 93% of customers the in US to research before purchasing a product or service. Customers prefer having information before purchasing as it helps them in knowing what to buy and where to buy. If you don’t have a website, you might lose customers to businesses that are already taking advantage of their online presence. In the case of direct competition with other businesses having a website, you are completely at the risk of losing a customer to them.

If you are looking for a reliable agency that offers website development and related services in Tampa Bay, FL, call IB Systems USA now. They have an experienced team of professionals who not only help you have a great website design but also in establishing an online profile of your business.

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And this could mean just one thing: your business needs an app. Better now than later!

But before starting the entire mobile app development process, there are a few things you should take into consideration. After all, if you make an app, you need to make sure it’s a great one.

Focus on the user

The average user has around 35 apps on his phone, but just 5 of them are used most of the time. Therefore, it’s essential that, when building an app, the focus should remain on consumer requirements, but also take into account the already existing decisions, then refine them as much as possible.

Remember: nowadays, mobile apps users are after personalization and adaptation. And that’s exactly what your app should do. Otherwise, it will be one of those 30 apps that aren’t used very often.

Think both native and responsive

Most mobile app development companies will ask you if you want your app to be created for mobile (native, that is) or go for a design that adapts to any device (display).

Of course, a general recommendation would be to go for both. However, not many companies do this, so before making this decision, think about your resources and your visitors.

Is your budget lower and your visitors occasional? Responsive web design should do the trick. Are you dealing with returning users constantly? Native is the way.

Voice assistant integration is a must

5G technology is not far from being integrated into gadgets, as more manufacturers are considering its advantages, like the ability to consume video content quickly, for example. But this will also facilitate the widespread of voice assistants!

We’re already at a point where Siri, Alexa or Google Assistant don’t need to prove anything anymore, as they have already shown their potential. But this won’t stop developers from taking advantage of their ‘powers’ over the next years.

The first thing that comes into our minds is both marketers and publishers taking advantage of this still revolutionary technology to better communicate with app users. But this is just an idea, as the possibility is pretty much endless!

To wrap it up, mobile app development will – probably – revolve around three main aspects over the next years: speed and efficiency, precision and profitability, as well as reliable access.

We’re talking about a constantly evolving market, but also users who want to access content as quickly as possible and stay up to date with everything new. As a business owner, you should keep all these in mind when thinking about building an app. The focus should also be on the customer.

Sure, it’s important to create an app for the businesses you own, but it’s not exactly the easiest job. Plus, it needs to be tailored according to your organization’s needs and, obviously, your user persona’s needs.

IB Systems can help you with your app development needs!

With over 20 years of experience in software development, our skilled team is up to date with the latest trends in app building but also in the know with what the future holds for this market. Schedule a call and see why we’re the right fit for your business!

The post What To Consider When Developing A Future-Proof Mobile App appeared first on IB Systems USA.

But this isn’t the biggest downside, as such organizations can benefit from low-code tools, suitable for improving the overall custom software development process. After all, reducing the need for coding and doing things more efficiently, in less time, can help agencies provide better and better services.

In fact, these low-code tools we are talking about are excellent for streamlining government technology, but also secure and improve it.

Let’s go a bit deep into the subject and see what are some exact advantages of these tools, shall we?

It speeds up the development process

The government is currently using a combination of proprietary, open-source code, as well as mixed source code for their custom software development needs. The biggest advantage of this approach is that there’s no need for specific code development. But there are some exceptions.

For example, some app design and functionalities require custom coding. Whether we’re talking about color, style or anything else a website needs, it should be created according to specific guidelines.

Therefore, through custom code solutions, developers can respect all requirements, even the smallest of details. And this is where low-code solutions come in, in various forms and providing various user experiences, speeding this entire process.

It increases the user experience

Let’s put it this way: governmental agencies are looking forward to serving the people and offering a better experience on portals is one of their goals.

Since low-code solutions allow even non-developers to contribute to achieving this, using them is basically a way of increasing the agency’s team size. But this is not everything.

These solutions give developers increased amounts of flexibility when it comes to making changes, as they don’t have to build everything from scratch. And this automatically means saved time, thus allowing them to focus on details able to have a big impact on user experience.

It maintains a high level of security

Low-code solutions put a big accent on security, compared to pure-core ones, which leave agencies vulnerable to attacks. And this should be one big enough reason for agencies to rely on them.

This is one of the main reasons why vendors have entire teams dedicated to maintaining a high security level for low-code apps, constantly examining and looking for potential exploits, but also provide agencies with additional support.

Looking forward to getting started with low-code solutions and integrate them into your custom software development process? The team at IB Systems can assist you throughout the entire process.

With over 20 years of experience in software development, they are up to date with the latest releases and trends, whether is offering custom solutions or consultancy services.

The post Less Development Time, Better User Experience – Agencies’ Focus For 2020 appeared first on IB Systems USA.

Your website may need to be thoroughly revised. You will be astonished at how much revamping the website can enhance your traffic. Replacing colors or themes helps tremendously! By improving your site, your visitors will be more likely to visit more.

Mobile-friendly sites are a must for anyone. This is because well over eighty percent of all people use mobile devices to search for products and services. When you think about how eighty percent of all internet users own a smartphone, it really puts things into perspective. Each year, mobile web usage grows by almost sixty percent. At this time, over half of all internet users prefer to use some sort of mobile device to search on.

You may wonder how you can tell if your site is mobile-friendly. If you do not have mobile navigation, it is not mobile-friendly. You should also check your button and link sizes. If they are too small to be clicked on, then your site is not mobile-friendly.

Google also has a mobile page speed test that can be used. If you get a low score on it, you should really consider making your site more mobile-friendly.

It is only natural to question how your website relates to others that are in the same profession as you. And really, this is smart thinking. Look at different websites that are in the same niche as you. An example of this is if you sell shoes, you could look at other shops online that sell sneakers, high heels, or other types of shoes.

You should also look to make sure your site is ranking well. Some of the things you can search for include the name of your business, what your niche is plus the exact location (for example: sports sneakers, Tampa, Florida), and your name. It is also worth it to do a search on your niche and an alternative location if you have one.

Are you getting leads to your site? If not, there are some things that you need to think about. Does your contact form work? Are people able to access your hours of operation? If needed, can they schedule an appointment on the website? Does the website have any bugs on it?
Can the contact information be found easily? One easy way to overcome this is to make sure that your contact information is listed in more than one spot on your website. Your clients or potential customers should never have to search for a long time to find ways to contact you.

Look at your website with fresh eyes. Does it look cluttered? Or does it look clean and polished? Chances are if you answered it has a cluttered look, your customers think this way as well. They may just end up moving to another site if it is hard for them to navigate on the site.

A factor that many hate when it comes to websites are ones that load too slow. It is estimated that forty percent of people will leave a site if it takes more than 3 seconds to load. Almost half of all people expect that a website will load in 2 seconds or less.

If your website is loading on the slower side, consider checking one of the following:

• How fast your hosting company is
• How many plugins you are using
• If your site uses music or videos when loading
• Are large images that are compressed being used on the entire site
• Are there errors in the script that will slow the site down
• Browser caching is not leveraged
• You use built-in flash for your site

If you are considering redoing your website design, you may wish to consider hiring a professional website design team. These teams can help you understand why your website is slow loading, or if your site is too cluttered. A website design professional will be honest about your site and be able to give you insight on what your website really needs.

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The team behind the project had a difficult mission, as they attempted to transform Ionic into a powerful system for User Interface Design, but also an app framework, available for any developer, while leaving behind the “mobile for Angular” period.

Ionic Framework began its adventure in 2013, as the developers were looking forward to building components powered by JavaScript, usable for building advanced mobile apps, combined with web-based technologies, and eventually share them as custom HTML tags, so developers could integrate them in their apps.

As technologies advanced, the Ionic Framework team was aware of the fact that it was mandatory to port their project to Angular, thus ending up releasing new versions. Ionic 3 turned out to be one of the most successful versions!

In 2017, they started thinking about the idea of transforming Ionic completely and transform it into a ‘collection’ of Web Components, as this was supposed to be the way user interface libraries are be distributed over the next years. And this led to the development of the current version of Ionic Framework…

Ionic 4 is nowadays available, distributed – just like the devs wanted – as a set of Web Components, relying on the Shadow DOM API, but also Custom Elements, both of them being available on any modern desktop or mobile browser.

Keeping it short, any web developer can make use of Ionic’s components, whether’s they are working on mobile, desktop, or Progressive Web Apps. And this is incredibly simple, as everything they need to do is to make good use of Ionic’s custom HTML tags in the apps they’re working at.

But this is not everything! Considering that Ionic Framework now focuses on regular web APIs, instead of third-party ones, its component APIs will surely remain stable for a lot of years. Which is an incredibly big plus!

Ionic 4 can be considered the most accessible and, at the same time, a future-proof version of the framework, but the developers claim that it’s also incredibly fast and complete, from all points of view.

Specifically, each of the 100 components contained by Ionic has been carefully evaluated and check for performance issues, platform look and feel, and the ability to customize themes. The components also received a complete iOS and Material Design makeover, so they can match the latest standards imposed by the two main mobile operating systems.

For Ionic to be able to reach all standards set by Google, the latest Ionic Framework needed completely new approaches in terms of asynchronous component delivery and loading. But the team immediately came with a solution, putting together a web component pipeline, based on Stencil and able to generate all the framework’s components.

Probably one of the main changes brought by Ionic 4 is the switch to native CSS Custom Properties, for every component. This makes exposing a “public theming API” possible, therefore providing the structure developers need in order to brand and customize the framework’s components.

And last but not least, the documentation was completely revamped, this being one of the aspects the developers are incredibly proud of.

With more than 20 years of experience in working with the main frameworks, the IB Systems team is qualified to help you with your project, based on the fourth version of Ionic Framework. Just get in touch and see how you can use their expertise in your advantage!

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After years of working with ‘tools’ like Angular, React, Ruby on Rails or Python Django, as well as many others, we were able to make our choices for both front and back end.

The front end tool of the trade – Angular

First thing first, we should mention that Angular is not a library, but a framework, meaning that it does things in a very opinionated way. What we really like is that the team behind it is incredibly competent and provides valuable support for the developer community, which is a very big plus, especially for newcomers.

In contrast, some would say that Angular is not that popular on Github – React, for example, has 91K stars, way more than 34K – but this could be just a matter of personal preferences.

Overall, considering that Angular is excellent for designing Material Design apps, something which Google is a big fan of, but also the fact that a lot of Google sites are using it, makes us recommend it for anybody who wants to start on a new road.

Ruby on Rails, the difficult choice

This one took us a few years, but in the end, we have to go with Ruby on Rails, despite a Python Django having an incredibly big fan base. Ruby remains a very powerful and ubiquitous programming language, with several libraries, while the community support has always been helpful for us. And there were some tricky situations from which we couldn’t escape without the help of some proper Ruby on Rails experts.

Of course, some would say that sometimes it doesn’t matter which framework you pick, as well as the end result looks and works properly. But for us, Ruby remains the main choice.

Wrap-up

One aspect that we don’t want to forget about is that…well, nothing is perfect, even when it comes to the tools we’re using for developing apps. Angular and Ruby on Rails are both great, but there’s still room for a lot of improvement.

Until then, they can be excellent choices for beginners, but also experts, who want to develop top web apps. And, as a side note, there’s going to be a constant need for these, as people appear to be reluctant to download an app from Google Play or App Store, something which can seriously affect a startup, for example. Also, browsers are becoming incredibly powerful, so web apps will be able to offer the same speed and features as native apps do.

And finally, because the engagement counts a lot, features like notifications, offline support and home screen placement will also be available on web apps. Hey, we’re not the only ones saying this!

Whether you’re looking for front end or back end solutions, the team at IB Systems is ready to help. Angular and Ruby on Rails have no secrets, but they’re not limited to them, as the team members have over 20 years of experience in software development. So no matter your requirements, get in touch and they will find the solution you need.

The post Why Angular And Ruby On Rails Are What You Need For Front And Back End appeared first on IB Systems USA.

Why website speed is so crucial?

How’d you define page speed? Many users often end up confusing ‘site speed’ with ‘page speed’ or ‘page load time’ thinking that the two terms are synonymous and hence interrelated. Site speed reports determine how quickly the pages of a site load on different browsers across several countries; the speed with which images loads or responsiveness to mouse clicks, and the rate at which a typical browser analyzes the sections of a document for making it accessible to users.

Alternatively, ‘page speed’ can be defined as the total time taken display contents of a particular webpage. Regardless of the approach adopted for calculating page performance or speed, a page that loads within 3 seconds (considered as the ideal load duration) is more eligible to secure a better SEO rank and draw higher traffic.

Tips on how to boost up website speed

Many website owners and online marketing specialists may not be aware that Google which is the world’s most admired (and hence most extensively used) search engine uses SEO algorithms for accurate evaluation of page load speed. Having said that, you can follow the below mentioned tips to make sure that the web pages of your site is displayed speedily across all browsers and gadgets.

1. Minification related to computer programming languages

Page performance can be noticeably improved if you opt for optimization of your website’s coding. This exercise essentially entails doing away with superfluous and irrelevant characters like commas, spaces, and hyphens on one hand. On the other, deleting idle codes, formatting, and code remarks also goes a considerable way in helping to boost up page speed.

2. Fine-tune and streamline database

In case you’ve an educational site or an ecommerce site or a kind of site where information has to be updated regularly and the old data has to be archived for the sake of reference. However, the volume of database can considerably impede the page load speed which ultimately jacks up the time required for the webpage’s contents to be displayed. The solution lies in indexing the info in database as a result of which lesser quantity of records will have to be sifted in order to track the relevant information.

3. Exercise control over browser caching

Have you realized that when you revisit a particular, the portal loads faster in the 2^nd instance compared to when you logged in at the site for the first time. This happens because of the browsers caching the various categories of information like CSS, JavaScript files, HTML5 codes, and so on. So, when you return to check a specific site, the browser doesn’t need to sort through all info for loading the page. For that matter, the browser doesn’t need to display the whole page but only that section (of the page) that you’re concerned with.

4. Take steps for ameliorating response time of server

The response time of the server where your site is stationed also impacts page performance. The response time can vary depending upon the traffic volume, software used by server, and your hosting platform to name a few. To ameliorate the response time, you should look for ways for removing performance bottlenecks.

5. Take advantage of CDNs

You can archive transcripts of your portal on multiple CDNs (content distribution networks) for allowing users to access the site quickly.

Visit SEO and web marketing tips blog for more tips and information on search engine optimization, pay per click marketing, website design, cyber security and other topic of online marketing.

Image credit: Der_Typ_von_Nebenan

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Business owners use website designers to make their website and product more appealing, but also to make sense. Often, while default website templates are appealing, they are frequently generic at best, and all too often a manually designed custom layout and website interface to boost website traffic and promote new customers to their product and business.

Finding and hiring a website designer doesn’t have to be an impossible, daunting, or extremely expensive task. It will however, require ample time to perform adequate research, fact-finding, and portfolio reviewing to ensure the most practical match is found.

Take into consideration some of the additional following steps to ensure you get the most out of your prospective or current website designer or developing team:

• Communication is key. If you do not consistently have clear communication with a new or current website designer, you may be wasting both your time and money. A quality website designer or developer can be the ultimate solution to having your business and products seen, but it takes the right kind of professional, relevance, and budget. Ask plenty of questions, view past sample work, and find out the extent of work-projects your website developer can perform.
• Find out if your website designer or developer can also program, and if so, how much it’ll cost. New graphics, website compatibility, and movies in motion can really maximize marketing of your website and products.
• Create a team that makes the most sense for your website and business. Sometimes it takes more than one professional to get the most out of your business and website development or growth. May it be asking a friend, your website developer themselves, or seeking contractors online there are countless solutions available to website and business owners alike.
• Compare prices and services against one another. Try not to make a habit of paying for work incomplete up front, but also work to find a median or meet your contractor half-way, as the risk factor can go either direction and business owners are not the only ones susceptible to being ‘burned’.
• Create and communicate a turn-around-time or project completion date with your website developer or developers. Remembering that communication is key, if possible, try to create ‘milestones’ to monitor progress of your website development, and always feel free to ask questions or ask for changes within reason.

A quality and experienced website developer will accept both positive and negative feedback, be open to changes, and should present you in advance with a business plan or module.

Ultimately, how effective your website design and features are, including mobile compatibility and other unique features falls on you, and the responsibility is equally shared between you and your website developers. Make the most out of your money and come up with a business plan, act on it, and find the best fit for you amongst the many professionals available all around the world throughout the internet.

Image credit: rawpixel

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