How many times have you received an email that was in all capital letters? When people see emails or texts written in all caps, they assume the person is yelling. Sometimes all capital emails occur because our finger accidentally pushes the caps lock button. And you may not and chances are if you look at your fingers while typing instead of the screen, you may not notice until you have a whole paragraph typed out. So you go back and erase everything you wrote to fix it. Not only is this wasting precious time you could use for something else, but you could easily forget to add something in your message if you are forced to erase it.

The good thing is that you can easily change this with a simple trick. Many are not aware of this email advice, so feel free to share it with all your co-workers. Simply hold down on the shift button after highlighting the text that needs to be changed to lower letters. Then click on F3. This will immediately make any capital text into lower case. It also works by changing lowercase to upper case. You may use this in Outlook, PowerPoint, and other Microsoft programs.

If you are a slow typer, one of the best email advice tidbits we can offer you is to speak it. This saves you much irritation when mistakes occur. No matter what device you use for your emails, you can simply speak and your email will be written. If you have a tablet or a smartphone, look for the small microphone symbol. Click on it, say what you wish to be written, and watch it appear on the screen. You will also need to say your punctuation, such as period, exclamation point, or comma. If you use this program, you will need to speak clearly and enunciate your words. You can talk fast if you wish, but just make sure you are understandable.

You can also speak on Windows using the Cortana assistant. If you use G-mail, you may wish to use one of the free Chrome browser extensions.

It is crucial to send emails at the right time. How many times have you received either an email or phone call and was turned off because it was the wrong time? Maybe you received a phone call from a telemarketer on a Sunday or were called after an acceptable hour at night. Chances are, you were not super happy, so you did not care about what the person on the other end was selling or talking about. The same goes for email. There are certain times of the day that are better to have your email read.

It can be a trick to figure out when to send an email. Some say right in the morning is most beneficial, but others say right before or right after lunch. Honestly, what works for one company may not work the best for another. Our email advice from Pure360, which is an email marketing firm, says that sending an email before 10 am is a good time. They also feel that between 2 and 3 in the afternoon works well, along with between 7 and10 pm.

If you will not be available to send emails at these times, you can always schedule your emails to be sent at the correct times. An example of this is that Outlook has an option to delay delivery by clicking options after composing a message, the tap on delay delivery. The final step is to tap on do not deliver before.

If you are still uncertain about what email advice to follow, consider contacting IB Systems USA. With a professional service on your side, you can be sure that your emails will be sent at the best times in the most professional manner possible.

The post The Best Email Advice For Your Company appeared first on IB Systems USA.

Right now, more than 34 per cent of people from all over the world uses email. If you want some exact numbers, that’s roughly 2.5 billion people and this number is expected to reach 2.8 billion in the following two years. So we can say that email has a pretty big fanbase.

In terms of marketing, we can easily say that it’s one of the most effective channels, as it provides a direct connection between you, the one who wants to sell a product or a service, and a potential client. Or, if you prefer, a quite intimate way of reaching customers.

However, a lot of people are still not taking full advantage of the power of email marketing, missing quite a lot.

If you’re among them, we have a list of 5 reasons why you should stop ignoring this incredibly effective marketing channel!

More effectiveness than on social media

We know, we’re living in the era of social networks and these are incredibly important for any business’ marketing strategy, but the truth is that in terms of transforming people into customers or supporters, email marketing is the better way to go.

A study conducted by Custora in 2013 revealed that in the four years preceding 2013, customer acquisition through this channel has quadrupled, accounting for almost 7% of all online customer acquisitions. And it appears that these numbers kept growing, according to another study from 2016.

Again, we’re not saying that you should forget about social media and focus on email. Not at all! Combine these two and you will be amazed by the results.

It doesn’t cost a fortune to implement and run

Probably one of the biggest advantages of email marketing is the cost-effectiveness, as it allows you, as a business owner or manager to reach a huge number of potential customers for pretty much nothing per message.

The Direct Marketing Association (DMA) claims that, in most cases, for every $1 spent, email marketing can generate around $40 in ROI. On the other side, when compared to traditional marketing (read that “offline marketing”) the costs are way lower, not to mention the added benefit of being able to completely track the sent emails!

It’s highly customizable

Our favorite part about email marketing is segmentation – breaking down your audience into lists in order to send each of them a customized message, resonating with the readers and even provide with something of value.

In contrast, when you’re writing on social media, you address your entire audience, while on email you can even talk to people individually, using their names, and send the message straight to their very own inbox. Oh, and let’s not forget about subject lines containing the recipients’ names, which are even more likely to be opened!

As long as you are friendly and personable when communicating through email marketing, you can obtain some amazing results.

Sure, email marketing has its minuses as well, as you can sometimes be limited in your communication by the client you’re using to send messages, not to mention that a lot of people tend to ignore promotional emails, despite your efforts to personalize them to the finest details. But this doesn’t mean that you should ignore this channel. On the contrary, it can do wonders if it’s integrated properly within your marketing strategy.

Marketing through email has no secrets for the team over at IB Systems. Get in touch and they can help you reach the right audience, with a perfectly tailored message, at the right time!

The post 5 Reasons Why You Should Start Using Email Marketing In 2019 appeared first on IB Systems USA.