Like, seriously, what’s up with that website speed?

It’s a real shame to have such a great looking project, with awesome content, but visitors are frustrated with how long it takes to fully load.

This scenario is pretty common nowadays, as a lot of website owners tend to ignore the importance of loading speed!

Visitors, as well as Google, don’t like slow sites

Besides being a bit annoying to wait more than just a few seconds until a website is ready to go, it can also affect you, as the owner. In the end, every second counts and conversion begin to drop with every second longer.

And wait, we’re not done yet.

Google made it official: website speed is a ranking factor. Therefore, being slow can affect your SERPs.

Even more, just a few days ago, the latest Speed Update was released, making site speed a ranking factor for mobile searches as well. The tech giant mentioned that, at least in a first phase, it will affect solely very slow sites, while those who are already quick and smooth won’t receive an SEO boost. But still, this will surely change in the near future!

Ok, but does speed actually impact a website’s performance?

It’s simple. The bigger a site is, the more resources it will need. And this includes loading time.

In order to achieve the best results, start with improving its structure, getting rid of old and outdated posts, then finally invest in a good hosting plan, which won’t cause you any problems.

Faster website = higher conversion rates

Simply put, when it comes to website speed, you should have a unique – and otherwise simple – goal: having the fastest one in your niche. It’s all about being faster than your competitors!

And have a solid SEO strategy, obviously.

To better understand this, let’s take one of the best examples: an e-commerce site.

If it takes more than 10 seconds, let’s say, to full load, it won’t do you any good, not to mention that any potential buyer will hit that ‘Back’ button or even close the window in no time. Then go to a competitor.

Besides this, a slow site doesn’t inspire any trust and brand loyalty. And you’ve been there yourself. Remember the last time when you lost your patience because a website was taking ages to load? The same thing happens when somebody wants to buy something from you and the process is not fast enough. They just quick and start looking somewhere else.

We know, it’s easy to say “speed up your website and your SEO will get better”. But you know what’s the good news? There are a lot of tools which you can rely on in order to do it. And using them is far from being rocket science!

On the other side, you can leave this to professionals, while focusing on developing your business.

IB Systems provides complete search engine optimization services, whether we’re talking about on-site actions – including skyrocketing your website’s speed – or off-site actions, generating quality backlinks and mentions! Everything you need to do is provide a few keywords and information about your website, then leave the pros handle everything.

The post Site Speed’s Influence On SEO appeared first on IB Systems USA.

Why website speed is so crucial?

How’d you define page speed? Many users often end up confusing ‘site speed’ with ‘page speed’ or ‘page load time’ thinking that the two terms are synonymous and hence interrelated. Site speed reports determine how quickly the pages of a site load on different browsers across several countries; the speed with which images loads or responsiveness to mouse clicks, and the rate at which a typical browser analyzes the sections of a document for making it accessible to users.

Alternatively, ‘page speed’ can be defined as the total time taken display contents of a particular webpage. Regardless of the approach adopted for calculating page performance or speed, a page that loads within 3 seconds (considered as the ideal load duration) is more eligible to secure a better SEO rank and draw higher traffic.

Tips on how to boost up website speed

Many website owners and online marketing specialists may not be aware that Google which is the world’s most admired (and hence most extensively used) search engine uses SEO algorithms for accurate evaluation of page load speed. Having said that, you can follow the below mentioned tips to make sure that the web pages of your site is displayed speedily across all browsers and gadgets.

1. Minification related to computer programming languages

Page performance can be noticeably improved if you opt for optimization of your website’s coding. This exercise essentially entails doing away with superfluous and irrelevant characters like commas, spaces, and hyphens on one hand. On the other, deleting idle codes, formatting, and code remarks also goes a considerable way in helping to boost up page speed.

2. Fine-tune and streamline database

In case you’ve an educational site or an ecommerce site or a kind of site where information has to be updated regularly and the old data has to be archived for the sake of reference. However, the volume of database can considerably impede the page load speed which ultimately jacks up the time required for the webpage’s contents to be displayed. The solution lies in indexing the info in database as a result of which lesser quantity of records will have to be sifted in order to track the relevant information.

3. Exercise control over browser caching

Have you realized that when you revisit a particular, the portal loads faster in the 2^nd instance compared to when you logged in at the site for the first time. This happens because of the browsers caching the various categories of information like CSS, JavaScript files, HTML5 codes, and so on. So, when you return to check a specific site, the browser doesn’t need to sort through all info for loading the page. For that matter, the browser doesn’t need to display the whole page but only that section (of the page) that you’re concerned with.

4. Take steps for ameliorating response time of server

The response time of the server where your site is stationed also impacts page performance. The response time can vary depending upon the traffic volume, software used by server, and your hosting platform to name a few. To ameliorate the response time, you should look for ways for removing performance bottlenecks.

5. Take advantage of CDNs

You can archive transcripts of your portal on multiple CDNs (content distribution networks) for allowing users to access the site quickly.

Visit SEO and web marketing tips blog for more tips and information on search engine optimization, pay per click marketing, website design, cyber security and other topic of online marketing.

Image credit: Der_Typ_von_Nebenan

The post SEO Practices To Follow For Improving The Website Speed appeared first on IB Systems USA.