We’ve become so used to seeing the webpage of a typical website loading in a matter of seconds that we throw our hands in despair when the process takes inordinately long (say more than 10 seconds). Sites that take more than 5-7 seconds to load are not only disregarded by users but also fall out of favor with search engines. On the other hand, if the website performance (the average time it takes for a webpage to load on the browser) of a site is good enough it’ll attract a high volume of traffic other things remaining the same.
Why website speed is so crucial?
How’d you define page speed? Many users often end up confusing ‘site speed’ with ‘page speed’ or ‘page load time’ thinking that the two terms are synonymous and hence interrelated. Site speed reports determine how quickly the pages of a site load on different browsers across several countries; the speed with which images loads or responsiveness to mouse clicks, and the rate at which a typical browser analyzes the sections of a document for making it accessible to users.
Alternatively, ‘page speed’ can be defined as the total time taken display contents of a particular webpage. Regardless of the approach adopted for calculating page performance or speed, a page that loads within 3 seconds (considered as the ideal load duration) is more eligible to secure a better SEO rank and draw higher traffic.
Tips on how to boost up website speed
Many website owners and online marketing specialists may not be aware that Google which is the world’s most admired (and hence most extensively used) search engine uses SEO algorithms for accurate evaluation of page load speed. Having said that, you can follow the below mentioned tips to make sure that the web pages of your site is displayed speedily across all browsers and gadgets.
1. Minification related to computer programming languages
Page performance can be noticeably improved if you opt for optimization of your website’s coding. This exercise essentially entails doing away with superfluous and irrelevant characters like commas, spaces, and hyphens on one hand. On the other, deleting idle codes, formatting, and code remarks also goes a considerable way in helping to boost up page speed.
2. Fine-tune and streamline database
In case you’ve an educational site or an ecommerce site or a kind of site where information has to be updated regularly and the old data has to be archived for the sake of reference. However, the volume of database can considerably impede the page load speed which ultimately jacks up the time required for the webpage’s contents to be displayed. The solution lies in indexing the info in database as a result of which lesser quantity of records will have to be sifted in order to track the relevant information.
3. Exercise control over browser caching
4. Take steps for ameliorating response time of server
The response time of the server where your site is stationed also impacts page performance. The response time can vary depending upon the traffic volume, software used by server, and your hosting platform to name a few. To ameliorate the response time, you should look for ways for removing performance bottlenecks.
5. Take advantage of CDNs
You can archive transcripts of your portal on multiple CDNs (content distribution networks) for allowing users to access the site quickly.
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