However, there are a couple of techniques you can apply to get through the crisis and still maintain your brand relevant. Yes, today we’re going to talk about SEO and everything it involves!

Without any further ado, let’s see what you should do to remain visible during these rough times, shall we?

Don’t panic

Sounds a bit silly this first tip, right? Still, it’s very relevant nowadays, like many companies, law firms included, think about cutting marketing budgets and direct their resources for something else. If you’re planning to do the same thing, we have some bad news for you: it could be costly, especially in the long run.

Our recommendation would be to conduct an audit of all your spending at first and realign your entire budget. Then, instead of cutting costs for SEO and marketing, generally speaking, consider maintaining your investments. You’ll definitely be grateful later.

Give your SEO an update

Speaking about lawyer SEO, this would be the perfect time to give your optimization strategy a revamp. Why? Because the…let’s call them digital demands will surely increase during the coronavirus crisis, so it would be a real shame to not use the current abundance of new users online to your advantage.

You have enough time to evaluate your search engine optimization techniques and give them a refresh, while things are still quiet. Also, don’t ignore the fact that many of your competitors will opt for the above-mentioned approach and reduce marketing costs. It’s just the right moment to take advantage of this!

Create new content for the SERPs

Most people are now searching for tons of coronavirus information, while trends in Search Engine Result Pages related to topics like employment law, sick pay, or working from home, among others, are simply skyrocketing. You shouldn’t let this ‘unexploited’!

As a law firm, you store important amounts of information regarding these topics. Therefore, use it wisely and become the business that provides the answers to the questions your customers – and potential customers, of course – are now desperately searching for. It’s no secret that many employees are terrified of the idea of losing their jobs due to the coronavirus pandemic. Through your calm voice of authority and specialized information, you will not only provide answers but will also help your law firm become a worthwhile practice.

Sure, our recommendations could go on, but we do believe that these are just enough for those who are now starting with lawyer SEO for their firm. But, because there’s a “but”, there’s one thing you should be very careful with: taking advantage of the current crisis.

At all costs, don’t do it.

Yes, we are talking about continuous internet marketing during the coronavirus pandemic, but about exploiting this situation, negatively. Don’t induce panic through your content, don’t create solutions for problems that don’t exist and, finally, don’t increase the prices of services related to coronavirus. Everybody is affected by this, not just your business.

We know, everything sounds complicated. But as long as you leave professionals to do it, the results should be excellent!

With over 20 years of experience, the team at IB Systems can help with your SEO and Internet Marketing strategy, guaranteeing the best results. Schedule a call today and see how we can help you!

The post How Can SEO Help Your Law Firm During The Coronavirus Outbreak appeared first on IB Systems.

Things are way simpler: you need or want to find more information about something, you open your laptop or grab your smartphone, type a few words in the search bar and that’s pretty much it. In less than a moment you’ll have what you need to know on your display. If you know exactly what you want, of course, since after performing a search you do get a few pages of results to choose from.

According to a recent study, 60% of Google users will click one of the first three search results and completely ignore the rest. In this case, what should a small business owner, for example, do to be present in those three results?

Well, this is where search engine optimization comes in. Or SEO, if you prefer. And if you’re still wondering if you really need it, you’re in the right place, as we’re going to talk about some of the most important reasons why your small business could use it!

It drives traffic to your website

Let’s make one thing clear, from the very beginning: SEO won’t just increase your search rankings, but will also bring important amounts of traffic to your website if done properly. And you know what this means, right? More and more people being aware of your business and the services you are providing!

On the other hand, don’t forget that SEO won’t remain the same, no matter how well-optimized your website is, so make sure you don’t stop doing it after seeing the first results.

It builds credibility

You know those paid ads you see first in search engine results and, in most cases, you ignore them, focusing on organic results? Well, you should know that most people do the same thing. And the explanation is simple: they believe that a business that offers quality services is the one that doesn’t need paying ads to appear first in Google. This is how online credibility can be explained, from a point of view.

As for the overall idea, it’s not that difficult to understand how SEO actually helps! Through a combination of good rankings and some stellar content, your brand can grow exponentially and make consumers develop positive feelings towards your business.

Everyone else is using it

Sounds like a pretty weird argument, right? Yeah, we can say that. Still, the truth is that it really doesn’t matter if your business is good enough to live off of past client traffic, as this is not a way for the future.

We’ve reached a point in which it can be very difficult for a small business to rank in search engine results. But by making good use of SEO, you won’t allow your competitors to get ahead of you, not to mention that your chances of being present on the first page in Google, for your keywords, can grow exponentially. And don’t worry if you’re not in the first three, you’ll get there one day as well!

So, what do you say? Are you willing to give SEO a try? There’s no need to worry about everything being too difficult because that’s why we’re here, to help you!

Schedule a call with IB Systems USA, a local company operating in the state of Florida since 1996 and let’s see how we can put our experience at work!

The post Why Your Small Business Needs SEO appeared first on IB Systems.

As a side note, by “website” we don’t mean just a slightly better-looking version of a brochure they would otherwise use to attract new clients. No, we’re talking about the real deal, a website able to engage and convert your audience.

If these arguments are still not enough to convince you that, we’ve prepared a shortlist with three of the most important reasons why your company needs a website. Like…now!

It will be easier to stand out

This is pretty much the biggest advantage of your business, no matter how small it is, will have after the website is up and running!

People will find you easier online, not to mention that if the products or services you are offering are targeting people that usually perform a lot of research before deciding upon buying something, you won’t have to put that much effort into convincing them that you’re selling exactly what they need.

Combine your new online presence with a bit of marketing and you have all the chances of being the number one choice for your chosen keywords! And this means…well, a lot of new clients!

You have full control of your rankings

Speaking about online marketing and keywords, with a website, your small business can become an authority in the eyes of Google (or any other search engine, that is) for specific keywords. And if this doesn’t ring a bell, let us put this in another way.

On and with a website, you can create optimized content, build relevant backlinks and, in a nutshell, develop a brand that can become an authority, for both search engines and leads. This will attract a lot of visibility, which is definitely something you want and need!

You create a powerful sales tool

Ok, we know, you still believe that your business is a small one, and selling your products or services like you’re doing it now is more than enough. We understand. But again, have you ever thought how great it would be to have one additional sales channel? Yes, this is what your website can become!

We’re talking about the place where people can find out information about your company but also engage on a personal level. And after developing a relationship with leads, based on trust, it will be significantly easier for you to convince them that you have exactly what they need.

Sure, these are just a few of the reasons why your small business needs a website as soon as possible. And trust us, this list could go on for a lot!

We know, it’s really easy to talk about all these advantages and forget about the entire amount of time needed to develop a website. But what if we told you that we’re fully aware of everything the development process involves?

Here at IB Systems, we’re fully dedicated to creating the perfect website for your small business, designed according to your needs! Looking forward to finding out more about what we can do? Schedule a call today and we’ll tell you everything you need to know!

The post The 3 Main Reasons Why Your Small Business Needs A Website appeared first on IB Systems.

Nowadays, first contacts are usually made through email and, believe it or not, your email address can say a lot about you and your business. No, we’re not talking about using an address consisting in your real name, because that’s actually common sense for a business owner, but about using a custom email address.

Sure, using regular email clients, like Gmail or even Yahoo, can look like an easy solution. But as long as you want to inspire professionalism, you need something custom. However, this is just the main positive impact it can have on your business, as there are way more. And this is exactly what we’re going to talk about today!

It can be a cost-effective marketing tool

A recent study revealed that by 2022, half of the world’s population will have access to email services and will be using them actively. This means that now it’s just the right time to dedicate some time to create a solid email marketing strategy.

And this also means getting a custom email address.

The beauty of this ‘move’ lies in the fact that you can combine the branded email address with a custom signature and solidify the presence of your company, no matter where it appears!

It keeps your messages out of spam folders

Email marketing can be one seriously effective – and profitable, at the same time – strategy. After all, we’re talking about a direct connection between you and possible clients, something that not many marketing techniques manage to do.

Still, what happens if your messages end up in subscribers’ spam folders? Never thought about this, didn’t you?

A custom email address, from a known domain, acts as a signal for inboxes, telling them that your messages aren’t risky at all and it’s ok to leave them in. Keep this in mind when thinking about creating a newsletter and sending emails with a Gmail or Yahoo address.

It helps to maintain security

A free email provider is definitely the easiest way to start, not to mention that you can stay on top of email and data security. But things change a bit when you have employees who need email addresses themselves.

Allowing them to use free email accounts for work is a clear risk for your business. Why? First of all, you can’t keep privacy under control, not to mention that you cannot see who they share business information with, as well as other legal concerns.

Therefore, there’s no need to mention how important having a custom email address is. Plus, it also helps you with streamlining the onboarding process and keeping information safe, following staff turnover.

It standardizes your company’s emails

A custom email address, created through an email hosting plan, can be used to create addresses for each of your departments, thus keeping things organized and generating a structure.

Of course, you don’t need to be the one who answers every message that comes in, but having separate addresses for each department can help you keep track of your messages and make sure you don’t miss any important information.

Sounds good, right? If you want custom email addresses for your entire team, in order to benefit from all these advantages, let us handle it.

Schedule a call with IB Systems today and find out more about the solutions we can provide for your business!

The post This Is Why You Should Get A Custom Email Address appeared first on IB Systems.

And, of course, the entire thing is brought into effect with software.

We know, at first look, it sounds good, but you are still not convinced that you need such thing for your small business. That is why we are here for, to explain some of the most important benefits a small business CRM has!

Ready? Let’s find out more…

It makes your customers happy

Obviously, we should start with one of the most important benefits a customer relationship management system has: making your customers happy.

By using this – let’s call it like this – strategy, everything involving marketing, servicing, and even selling your products or services can be conducted in a smooth, systematic way. Also, it’s great for understanding clients’ issues, thus allowing you to provide better services.

However, what is worth noting is that a happy customer is a customer that will stick with you. By using a small business CRM, you can significantly improve your retention rates, which automatically translates to increased revenues.

It improves your team’s communication

A small business CRM does not bring advantages just financially speaking, but also when it comes to communication.

How many times you had to deal with a situation in which you just could not find some information on a client, just because your internal communication process is somehow faulty? Yes, we know, it happens, but it should not.

Such a system is a great tool for internal communication as well, as being able to easily access customer information will enable everyone to work as a team and deliver an improved customer experience.

With easy employees having everything needed to answer customer questions, regarding the product or service you’re selling, your company’s overall efficiency will increase, not to mention that you will be perceived as one of those businesses that are constantly trying to improve the quality of its services.

It optimizes your marketing strategy

Finally, let’s not forget about the benefits a CRM system brings to your marketing strategy. How? Well, it is actually very easy to explain!

Basically, the CRM gives you incredibly valuable information on your clients and it stores it in one place. Therefore, everything becomes way easier for you to analyze, whether we’re talking about stuff like the total generated revenue, leads, or the results of specific marketing campaigns.

With such information at your disposal, you can develop new, targeted, and cost-efficient programs. Since you are now able to understand exactly what your customers need, you can tailor better messages and identify the exact time to promote your products or services. Automatically, this leads to better optimization of your marketing resources, not to mention bigger changes in increasing your revenue.

For us, these are just a couple of reasons why you should consider a CRM. After all, no matter the size of a business, the improvements will be immediately noticeable!

On the other hand, we are aware that implementing a customer management system can be quite a task for some business owners. That is when we came in, setting up everything you need.

Schedule a call today with the IB Systems team and find out how we can help your small business benefit from the advantages of this amazing thing called CRM!

The post The 3 Benefits A CRM Brings To Your Small Business appeared first on IB Systems.

Fortunately, as long as you respect a set of strict rules, IT support can be done professionally, while maintaining social distancing between employees and professionals. Let’s take a few minutes to discuss this, shall we?

Make good use of appointments

This is, by far, one of the most important measures of the moment. Let your clients know that you work strictly by appointment and nobody should stop at your location without prior scheduled approval.

Additionally, you should provide a timetable with all the available times, in order to make sure that you can serve as many clients as possible!

Designate drop off/pick up equipment

Yes, your aim should be to serve as many clients who need IT support as possible, but let’s not forget about the safety measures the current situation requires.

Before starting to schedule appointments, set up a specific drop off/pick up location, preferably within your business’ HQ, where clients can leave their equipment and pick it up after it’s fixed. By doing this, you’re contributing to safe social distancing, so require to control the number of coronavirus cases.

Clean equipment before handling it

While handling the equipment you receive, you can, indirectly, get in contact with several people. And that’s not quite what you want right now.

We strongly recommend that you clean everything you receive, making sure that all surfaces which can be cleaned with antibacterial substances are disinfected before you start working. Also, wearing gloves while performing IT support is more than a great idea!

Keep your workspace clean

Finally, as an IT professional, your workspace will constantly interact with equipment coming from various environments. That’s why you should consider keeping these surfaces clean and disinfected as well.
It has recently been discovered that the COVID-19 can live for about 24 hours on cardboard and even up to 72 hours on stainless steel and plastic surfaces. This is why we just can’t stress enough how important it is to make sure that your workspace remains virus-free.

We know, it can be a bit stressful to respect all these rules carefully and make sure you never forget anything. However, do remember that everything you are doing is for your own safety and also for your clients’. It’s the only way to keep the business rolling and generate an income during these difficult times.

At IB Systems USA, our teams of IT support specialists, based all across the world, will always make sure that the above-mentioned measures are carefully respected while offering the same top quality services you’ve been used with!

The post How Should IT Support Be Offered During The Lockdown appeared first on IB Systems.

The coronavirus has affected our small businesses and us and this is not a secret anymore. Many companies are struggling to survive, as the demand for their products or services, as well as the interaction with clients, is close to zero during the lockdown, while others are performing better than ever.

If your business falls into the first category, we understand that the situation can be difficult but there is still hope, at least when it comes to maintaining the relationship with your clients simply and efficiently.

Yes, today we are going to talk about CRM solutions and how implementing one can help your small business stay above the floating line during these difficult times.

Over the past years, CRM platforms, as well as their features and capabilities, have evolved nicely, addressing various scenarios, including that of a pandemic. But how do they actually work and can boost a small business? Let’s find out together.

It empowers customers

Technically speaking, any organization deals with three types of customers, on a day-to-day basis. Specifically, we are talking about internal customers, external, as well as prospective ones.

Internal customers are groups of people that rely on each other, while external customers can be considered as distribution or sales channels. However, it is the retail and business customers who pay the bills and keep the business running. Still, it really does not matter what kind of customers you are responsible for, as you need to serve them all.

And guess what? You can do it significantly better by using a CRM Solution.

A CRM provides internal customers all the needed infrastructure to enable collaboration, as well as the workflows needed to make sure everything runs smoothly.

Now, when most people have been forced to work remotely, such capabilities are more valuable than ever. That is why we believe that a CRM solution could turn out to be incredibly valuable for any company during the lockdown and after as well.

It helps with developing new relationships

One of the core ideas of the concept of customer relationship management is to better understand company’s relationships, but also leverage them and discover new business opportunities.

Nowadays, when face-to-face interactions are rarer than ever, companies are analyzing their CRM platform, considering them mission-critical applications. And the conclusions aren’t surprising!

For example, many organizations that have been using CRM solutions for some time have finally realized that the accuracy, as well as the depth of their contact data, has been seriously affected. But this isn’t the worst part, as they’re also discovering that contacts are also missing from CRM systems, thus making it difficult to develop on the existing relationships.

We know, it sounds challenging, especially for those who are trying to find out more about CRM solutions. But trust us, it’s going to be worth it.

It makes managing a business easier

Let’s get straight to the point: management is effective only when it has visibility into operations. When this is not happening, managers are tempted or even forced to allocate new resources and/or create strategies without actually seeing the effects of their decisions.

This is where a CRM system comes in, providing abilities like being able to integrate information, being accessed from anywhere in the world, and allowing managers to adapt to any changing business conditions. And this is something any business needs nowadays.

Such possibilities make managers’ work easier, not to mention the amount of transparency it adds, the ways it can drive new business, or improve customer service.

The way we are working and engaging have changed over the past month and executives had to change their ways of operating, taking actions to help their small businesses overcome all the challenges. CRM solutions can turn up to be some of the most valuable tools in such situations!

If you are still not using one, the IB Systems USA’s CRM solutions can be just what your small business needs. Using a customizable, cloud-based platform, it can help your team take its productivity to the next level, while also developing sales.

The post Why Do You Need A CRM System During The COVID-19 Lockdown? appeared first on IB Systems.

However, there is no need to panic. Everybody is going through the same situation and, eventually, everything will be back to normal. Therefore, you need to make sure you stay connected with your clients and, of course, provide the same great services.

Of course, this is not exactly easy, but neither complicated, as you can keep in touch with everybody, in a very efficient way, as long as you follow some of the tips below!

Inform customers that you are fighting against the spread of COVID-19

If you have not done this already, do it as quickly as possible: send an email to your customers and let them know that you are doing everything possible to protect them when they either order product or service from you or visit your store front.

If your business has a physical location, let them know about the extra cleaning you are doing, as well as the disinfection and hygiene measures.

It is something that takes just a few moments but can act as an image boost for you and your business!

Be more present than ever on social media

Most of your customers are already present on social media and this is definitely excellent news. But during this period you need to use this into your advantage and stay connected!

Considering that, they have more free time than usual, they will, most likely, check out what you are posting more frequently. Whether you are posting new information about COVID-19 or trying to share different materials, to help them forget, for a few moments, about what is happening, it is a great idea to increase your usual posting frequency.

By this, you will show up in their news feeds more often, thus helping your business remain present in their memories.

Serve clients through all your channels

Already offering support through phone and email? Now it’s the perfect moment to take everything one step further and make sure your clients can reach you, no matter where you are!

Sure, social media is one of the best ways to start doing this, but why not start using other messaging platforms. WhatsApp or Skype could be some great options, for starters, or even FaceTime, so you can give customers that “face-to-face” feel, even if you are not there with them.

These are just some examples of the messaging services you can use and the list could go on, as there are several options available. In the end, it is up to you to find the one that suits your business best.

Focus on the online side of your business

Most stores must be kept closed so if you have a store front, it might not be profitable at this time. That is why, if you have an eCommerce component, now it’s time to look after it more than ever.

Remind your customers, by making use of your channels that they can shop for their preferred items online. Oh, and do not forget about offering them a few coupons or special discounts, just to encourage a bit of online shopping. After all, everybody is home and this is the safest way to shop!

We know, it is not exactly easy to stay connected with your clients during the lockdown. That is why we want to help you!

Whether it is the social media marketing, online marketing, reputation management, CRM or email setup and management, the team at IB Systems USA can cover everything your business need. Schedule a call today to find the right solution for your business.

The post Why Keeping In Touch With Your Clients During The Lockdown Is Key appeared first on IB Systems.

However, it is not something that cannot be solved!

You can significantly increase your productivity and achieve more while working, especially during this period, by following a couple of simple rules.

So, without much further ado, let’s see how to stay organized at work and obtain the best results, shall we?

1. Don’t overload your to-do list

It is well known that adding task after task on your to-do list can have a negative effect on your productivity, as you will constantly feel like you are overloaded.

While we do agree with jotting down everything you need to do, make sure you limit the tasks for each day and don’t plan to do all those complicated tasks in just one day. You can end up intimidated by the volume, but also confused, with a tendency to procrastinate.

Focus on three of the most important things you want to achieve during the day, while the in-between times should be filled with minor tasks.

2. Work in segments and take short breaks

There have been quite a few talks regarding the amount of time you should work before taking a break and there is still no exact conclusion. On the other hand, the Pomodoro technique appears to be the most efficient!

To be more specific, stay focused for 25 minutes, and then take a short, 5 minutes break. During these five minutes, stand up, walk around your office and stretch a bit. In a few years, your back will be thankful!

3. Use a hierarchy system for your stuff

It was proven that the environment could have an impact on your productivity. In this case, the environment is your office, so it is very important to arrange all your items in a specific manner.

Here is how things should be done: the stuff you use most times should be the closest to you, within arm’s reach. We can call this the first or center ring.
The stuff you use just a few times per week should be the second ring, a bit far. We would say to keep it somewhere else, not on your desk.

Finally, the stuff you use just a few times per month, which should be in the third ring, in the corners of your office.

If you happen to discover things you don’t use at all, you should get rid of it. After all, it just keeps the space occupied.

To wrap it up, we can say that, for us, productivity, staying organized at work is a real art, and just a few manage to master it. At first, it can be difficult, especially if you followed a routine that was not exactly efficient for a long period.

Change is difficult and people don’t like it. But for obtaining better results, it must be done. You will see that as soon as you start applying the techniques and tips presented above to your workday, it won’t be long until you will see a difference!

Looking forward to working more efficiently but you are overwhelmed by your tasks? Why not outsource some of them? IB Systems is here to help you!

Schedule a call today and see how our team of professionals can help you get more out of your business!

The post 3 Tips On How To Stay Organized At Work For The Best Results appeared first on IB Systems.

Whether we’re talking about the App Store, Play Store or any other app marketplace, you can find mobile applications even for things you never thought about.

Obviously, this happens as an effect of the incredible rise of mobile devices and a lot of businesses are aware of this. So they’ve made the step forward, migrating from the physical world to a mobile realm. And you should do the same thing for your business!

Sure, we know that you are not just your fingers and the mobile app is ready. But let’s take a few moments and talk about some of the most important arguments in favor of making this step.

It provides value to your customers

For us, this is, by far, the most important reason behind starting to develop a mobile app for your business.

You want to increase customers’ interaction with your business while promoting your products or services, we know. With an app, you can do all these things while offering them something they can’t find anywhere else.

Loyalty programs can be considered the best examples, as there are a lot of companies doing it with great results.

The idea is simple: offer customers rewards when they interact with your business. The more points they gather, the more and better deals they can obtain. And this is just one idea…

It helps you to connect with your audience

Fact: Over 2.6 billion people own high-end smartphones with a permanent internet connection. And there’s a high chance some of them were or are your customers.

A mobile app can act as an excellent communication method between your business and them, not to mention that, by using this “method”, you can be sure that you’re always presenting your customers the same face. Risking to make things sound a bit creepy, with a mobile app, your business will always be with your customers.

Long story short, if one of your main missions is to offer top-notch customer service and stay in touch with those who love what you’re doing – and if it’s not, it should be – a mobile app is an exact solution to your needs.

It increases your profits

Let’s face it: you want to achieve many things through your business but generating income is basically the primary. There, we’ve said it.

As mentioned above, an app can significantly increase your customers’ satisfaction, especially if you develop a great relationship with them. And guess what? If this happens, your sales will also go up.

Salesforce reveals that over 70 percent of overall buying experiences can be influenced by the way customers feel they are being treated. Basically, the more satisfied and interested people will become with your product or service, the greater the demand will grow.

As a side note, if you’re selling something your customers are eagerly waiting to try, this entire demand thing we’re talking about is going to generate some serious returns.

To wrap it up, a mobile app is nowadays a must for any business that targets growth. Not to mention that if you don’t do it, there’s a chance to be left behind by your competitors. And we can help with its development!

With over 20 years of experience in software development, the team at IB Systems can help your business make its next important step: being present on your customers’ smartphone, as an app. Schedule a call today and see how our expertise can benefit your business.

The post The Top 3 Reasons Why Your Business Needs An App appeared first on IB Systems.