Why Your Small Business Needs SEO

Why Your Small Business Needs SEOGone are the days when people were using the phone book to search for a business or service they were needed, as Google is replacing a lot of things nowadays. Including the good old phone book, yes.

Things are way simpler: you need or want to find more information about something, you open your laptop or grab your smartphone, type a few words in the search bar and that’s pretty much it. In less than a moment you’ll have what you need to know on your display. If you know exactly what you want, of course, since after performing a search you do get a few pages of results to choose from.

According to a recent study, 60% of Google users will click one of the first three search results and completely ignore the rest. In this case, what should a small business owner, for example, do to be present in those three results?

Well, this is where search engine optimization comes in. Or SEO, if you prefer. And if you’re still wondering if you really need it, you’re in the right place, as we’re going to talk about some of the most important reasons why your small business could use it!

It drives traffic to your website

Let’s make one thing clear, from the very beginning: SEO won’t just increase your search rankings, but will also bring important amounts of traffic to your website if done properly. And you know what this means, right? More and more people being aware of your business and the services you are providing!

On the other hand, don’t forget that SEO won’t remain the same, no matter how well-optimized your website is, so make sure you don’t stop doing it after seeing the first results.

It builds credibility

You know those paid ads you see first in search engine results and, in most cases, you ignore them, focusing on organic results? Well, you should know that most people do the same thing. And the explanation is simple: they believe that a business that offers quality services is the one that doesn’t need paying ads to appear first in Google. This is how online credibility can be explained, from a point of view.

As for the overall idea, it’s not that difficult to understand how SEO actually helps! Through a combination of good rankings and some stellar content, your brand can grow exponentially and make consumers develop positive feelings towards your business.

Everyone else is using it

Sounds like a pretty weird argument, right? Yeah, we can say that. Still, the truth is that it really doesn’t matter if your business is good enough to live off of past client traffic, as this is not a way for the future.

We’ve reached a point in which it can be very difficult for a small business to rank in search engine results. But by making good use of SEO, you won’t allow your competitors to get ahead of you, not to mention that your chances of being present on the first page in Google, for your keywords, can grow exponentially. And don’t worry if you’re not in the first three, you’ll get there one day as well!

So, what do you say? Are you willing to give SEO a try? There’s no need to worry about everything being too difficult because that’s why we’re here, to help you!

Schedule a call with IB Systems USA, a local company operating in the state of Florida since 1996 and let’s see how we can put our experience at work!

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