Having a small business website not only aids the smaller companies in the promotion and sale of their products and services, but they also get to distinguish themselves from their competitors. This is true especially for clients that heavily rely on the web for learning everything about an organization. It makes a site one of …
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It is pretty much mandatory for a business to have a mobile app these days and it doesn’t matter whether your business is a B2B or B2C kind of service. It is significant towards the convenience offered to the clientele and underlines the speed at which your business operates. We can see a significant rise …
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In the recent past, we have seen the rise of many omnichannel automation tools that can be used for marketing communication. However, emails remain the most popular way of communication going into 2021, and email marketing is likely to see a rise in the upcoming year. Although the rise of communication apps and Chatbots was …
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Not a long time ago all you needed to keep up with the ever-changing digital marketing trends were a Facebook page and a website. Nowadays that won’t cut it. To reach your target audience, you’re going to need a lot more than just a Facebook page! New and innovative techniques have been introduced which will …
There has been a growing trend toward businesses moving away from the conventional email environments to Microsoft’s Office 365. The software is changing the businesses’ work these days. After its release in 2012, Office 365 has grown from being another productivity suite to one of the more dominant software in the category. Its capability to …
Emails are one source of communication that will not go out of style. Throughout the epidemic, email has provided companies a way to reach out to their customers. But if you are sending emails that are annoying to your customers, they are doing more harm than good. Here is some of the best email advice …
How the public sees your company is important. Brand reputation is crucial to making your business successful. Many companies will confuse brand reputation for their image or their identity. These two are essential aspects of a company, but they are not the same as your reputation. Brand reputation can be defined as how the public …
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Some small business owners claim that they are doing very well even without a strong online presence. And this might as well be very true, as a lot of companies simply don’t need a website to perform beautifully. However, the problem is that they are not even thinking about how well they can do if …
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You know what they say, “It’s the first impression that matters the most”. And this can easily be applied in business! Nowadays, first contacts are usually made through email and, believe it or not, your email address can say a lot about you and your business. No, we’re not talking about using an address consisting …
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If you are not familiar with the term CRM, short for Customer Relationship Management, let’s make the explanation as simple as possible: It’s a system that helps your small business improve its relationship with existing customers. At the same time, it is also great for finding new prospects and, of course, winning back those who …
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