The holiday shopping season is estimated to be great as each year for small businesses. Cyber Monday or Black Friday usually see an increase in sales for online retailers by over 15% Year on Year. Surprisingly, only 51% of small businesses have a website and 97% of customers search online for products and services. Hence, …
Continue reading “Important Reasons Why Small Businesses Need A Website”
Digital Marketing is essential for any small or large business. With increased competition in the digital space, almost 50% of web traffic comes from handheld devices. Hence, digital marketing plays a crucial role here as it serves as a great platform to circulate engaging content. It will also help you maintain better communication with your …
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Have you tried a Cloud-Based email service for your organization? As per a survey conducted in the year 2016, it was found that over 90% of the companies surveyed were using on-premises email. Today email is one of the most important component services for most businesses. Despite on-premises email environments or third-party hosted email solutions …
Having a small business website not only aids the smaller companies in the promotion and sale of their products and services, but they also get to distinguish themselves from their competitors. This is true especially for clients that heavily rely on the web for learning everything about an organization. It makes a site one of …
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It is pretty much mandatory for a business to have a mobile app these days and it doesn’t matter whether your business is a B2B or B2C kind of service. It is significant towards the convenience offered to the clientele and underlines the speed at which your business operates. We can see a significant rise …
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In the recent past, we have seen the rise of many omnichannel automation tools that can be used for marketing communication. However, emails remain the most popular way of communication going into 2021, and email marketing is likely to see a rise in the upcoming year. Although the rise of communication apps and Chatbots was …
Continue reading “Significant Email Marketing Trends For 2021”
Not a long time ago all you needed to keep up with the ever-changing digital marketing trends were a Facebook page and a website. Nowadays that won’t cut it. To reach your target audience, you’re going to need a lot more than just a Facebook page! New and innovative techniques have been introduced which will …
There has been a growing trend toward businesses moving away from the conventional email environments to Microsoft’s Office 365. The software is changing the businesses’ work these days. After its release in 2012, Office 365 has grown from being another productivity suite to one of the more dominant software in the category. Its capability to …
Emails are one source of communication that will not go out of style. Throughout the epidemic, email has provided companies a way to reach out to their customers. But if you are sending emails that are annoying to your customers, they are doing more harm than good. Here is some of the best email advice …
How the public sees your company is important. Brand reputation is crucial to making your business successful. Many companies will confuse brand reputation for their image or their identity. These two are essential aspects of a company, but they are not the same as your reputation. Brand reputation can be defined as how the public …
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