You would be surprised to know that a simple data breach or cyber-attack or phishing email affects millions of people globally. With cities becoming smart and digital, there is an increased dependency on the internet and technology. Although a positive development, it also results in increased vulnerability as more people are connected to the internet. …
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In the recent past, we have seen the rise of many omnichannel automation tools that can be used for marketing communication. However, emails remain the most popular way of communication going into 2021, and email marketing is likely to see a rise in the upcoming year. Although the rise of communication apps and Chatbots was …
Continue reading “Significant Email Marketing Trends For 2021”
There has been a growing trend toward businesses moving away from the conventional email environments to Microsoft’s Office 365. The software is changing the businesses’ work these days. After its release in 2012, Office 365 has grown from being another productivity suite to one of the more dominant software in the category. Its capability to …
Emails are one source of communication that will not go out of style. Throughout the epidemic, email has provided companies a way to reach out to their customers. But if you are sending emails that are annoying to your customers, they are doing more harm than good. Here is some of the best email advice …
You know what they say, “It’s the first impression that matters the most”. And this can easily be applied in business! Nowadays, first contacts are usually made through email and, believe it or not, your email address can say a lot about you and your business. No, we’re not talking about using an address consisting …
Continue reading “This Is Why You Should Get A Custom Email Address”
We know, the business has not been going very well lately. Your clients are self-quarantining, the sales do not come as often as they used to and you are still questioning the future of your enterprise. However, there is no need to panic. Everybody is going through the same situation and, eventually, everything will be …
Continue reading “Why Keeping In Touch With Your Clients During The Lockdown Is Key”
Right now, more than 34 per cent of people from all over the world uses email. If you want some exact numbers, that’s roughly 2.5 billion people and this number is expected to reach 2.8 billion in the following two years. So we can say that email has a pretty big fanbase. In terms of …
Continue reading “5 Reasons Why You Should Start Using Email Marketing In 2019”
Some decisions are hard to make. Android or iOS? Xbox or PlayStation? Outlook or Gmail? While the first two can lead to endless discussions, the latter is what we’re going to talk about today, trying to find out which one of them is the best email client of the moment. Google announced Gmail back in …
It’s no secret that marketing campaigns usually require big budgets in order to lead a brand to its path to success, but this is not a general rule actually. There are a lot of companies which managed to do this even on tight budgets. In most cases, traditional advertising methods are ridiculously costly and very …
Continue reading “7 Efficient Ways to Market a Small Business with a Low Budget”
Email marketing is still an effective tool for selling and promoting products. However, promoting products and services through mail is becoming more and more difficult. Therefore, the strategies used need to be continually improved and refined. But some of them must be refused at all. We offer you a selection of ideas that can improve …
Continue reading “8 Ways to Improve Your Email Marketing Performance”
