Brand Reputation Mistakes That Could Cost Your Company

How the public sees your company is important. Brand reputation is crucial to making your business successful. Many companies will confuse brand reputation for their image or their identity. These two are essential aspects of a company, but they are not the same as your reputation. Brand reputation can be defined as how the public …

How Reputation Management Can Have an Adverse Impact on Your Business?

Talking about online reputation management, there are aspects which might be beyond the pale of your understanding or comprehension. Presently, a lot is taking place in the realm of ORM that might not be acceptable or inappropriate, going by commercial ethics or business transparency. To cite an instance of the above, an acquaintance of the …