This is why you should use PPC marketing for your business

It really doesn’t matter that you’re a beginner in terms of online marketing, as we are almost convinced that you have heard of pay-per-click advertising and the entire PPC marketing concept. One of the most popular marketing channels, pay-per-click is excellent for boosting your online traffic, but also generate several new leads. However, most people …

Why Social Media is Essential for a Small Business

Whether you manage a huge brand or own a small business, it’s mandatory to maintain an online presence, especially on social media platforms. However, nowadays, the latter is in a bigger need of social signals, because, after all, we’re talking about a small business which is still unknown and needs all the promotion it can …

Lotusphere 2011: LotusLive is a Direction Small Business Needs to Follow

The Lotusphere 2011 was closed on 2/3/11 and I am still trying to organize my thoughts on a lot if information presented at the conference. The first thought that come to my mind is the Lotusphere’s 1 slogan “Go Social. Do Business”. It well defines the latest trend across all industry segments and applies to …