This is why you should use PPC marketing for your business

It really doesn’t matter that you’re a beginner in terms of online marketing, as we are almost convinced that you have heard of pay-per-click advertising and the entire PPC marketing concept. One of the most popular marketing channels, pay-per-click is excellent for boosting your online traffic, but also generate several new leads. However, most people …

Why Social Media is Essential for a Small Business

Whether you manage a huge brand or own a small business, it’s mandatory to maintain an online presence, especially on social media platforms. However, nowadays, the latter is in a bigger need of social signals, because, after all, we’re talking about a small business which is still unknown and needs all the promotion it can …

7 Efficient Ways to Market a Small Business with a Low Budget

It’s no secret that marketing campaigns usually require big budgets in order to lead a brand to its path to success, but this is not a general rule actually. There are a lot of companies which managed to do this even on tight budgets. In most cases, traditional advertising methods are ridiculously costly and very …

How to Get Better Social Media Results in no Time

No matter the size of your business, social media presence is mandatory nowadays. Besides maintaining an informational presence on at least one channel – Facebook, in most cases – it’s an excellent way to keep in touch with possible clients and quickly respond to any concern they have. Obviously, let’s not forget about one of …

Lotusphere 2011: LotusLive is a Direction Small Business Needs to Follow

The Lotusphere 2011 was closed on 2/3/11 and I am still trying to organize my thoughts on a lot if information presented at the conference. The first thought that come to my mind is the Lotusphere’s 1 slogan “Go Social. Do Business”. It well defines the latest trend across all industry segments and applies to …