65% online consumers buy digital content on the web

Internet Retailer (2010-12-30) – A new study from Pew Internet and American Life Project finds that 65% of web users have paid to download or access some kind of online content. The survey finds digital music and software are the most popular online digital buys, each with 33% of online consumers reporting purchasing those goods. Apps for smartphones or tablet computers came in third with 21% and digital games fourth at 19%. The least popular digital buy is access to web sites such as online dating services at 5% and access to adult content at 2%. Pew polled 755 Internet users from late October to early November for the study read more ...

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