Social media marketing is good but you can’t entirely rely on it when it comes to marketing your products and if you happen to design your entire marketing around this newbie then be sure that you’re missing out on something. Facebook and twitter are better to be a part of a customer engagement strategy. In order to engage your customers better through these social media mediums, you will have to incorporate some traffic generation marketing strategies. Traffic generation is essential to the growth of your business and it helps in grabbing the eyeballs of your prospective customers.