Social media marketing is good but you can’t entirely rely on it when it comes to marketing your products and if you happen to design your entire marketing around this newbie then be sure that you’re missing out on something. Facebook and twitter are better to be a part of a customer engagement strategy. In order to engage your customers better through these social media mediums, you will have to incorporate some traffic generation marketing strategies. Traffic generation is essential to the growth of your business and it helps in grabbing the eyeballs of your prospective customers.
Below mentioned are three traffic generation strategies, which would bring immense success to your business, when you integrate them with your marketing mix.
Search Engine Optimization:
SEO basically ensures that whenever someone is searching about a relevant topic on the web, they come across your site. There are numerous ways in which you can improve your SEO strategies. Optimizing keywords, blogging, videos, etc. are a few of the methods through which it can be done. One thing which needs to be kept in mind while circulating these information is that, the way through which a customer can contact should always be mentioned in that, especially the phone number of your inbound call centre.
Public Relations:
Another strategy of generating traffic successfully is through PR. Time and effort should be devoted towards pitching blogs, articles, TV shows, magazines etc. in order to cover the products of your business. A successful PR strategy will bring the business and its products in the right picture and light which would help in gaining the attention of the customers. By integrating PR with an expert inbound call centre, an organisation can channelize the queries and information gaps which the prospects might be having towards the call centre people, who will be able to resort the queries.
Guest Posting:
By writing a good quality guest blog, an organisation can get a blog to cover its products and in return bring traffic to its own website. Writing content which appeals to your prospects on a platform which has a tremendous reach within your target segment is a sure shot way of drawing these customers towards yourself.
There is no denial to the fact that social media helps you in marketing and sales but relying entirely on it won’t give you the results which you expect. Of course, most of your target audience would be available on these mediums but, there is a strong chance that not all of them would be using these platforms on a regular basis. When it comes to your customers, you need to consider multiple facets and modes of communication which are effective and accessible to all.
By adding some other strategies, like the ones which are mentioned above, you can be sure to attract more traffic to your website. You need to realize that social media is one of the many ways of attracting audience, however, the importance of other channels can’t be neglected. If you level up your game by putting in action some really helpful content, mixed up with social media along with the expert backing of an inbound call centre, you will be able to make a bigger presence and impact your customers in the right manner.
Image credit: 27707