The Halcyon Days of Email Marketing is Round the Corner

The email as an effective online marketing tool, right from the day, it was incepted has largely remained an underdog as its potential to bring about positive development or changes is underestimated. Online promotion specialists and experts questing for the Next Big Bang in web-based technology will simply need to focus their attention on the …

Life hacks on what to do when your PPC is having a hard time

If you are just starting your pay-per-click (PPC) campaign, you need to understand what are the main rules for it and what to do to improve your advertising results. Start from the very beginning – your PPC strategy. First of all you need to answer two questions: what problems do your potential customers have? What …