How the public sees your company is important. Brand reputation is crucial to making your business successful. Many companies will confuse brand reputation for their image or their identity. These two are essential aspects of a company, but they are not the same as your reputation. Brand reputation can be defined as how the public …
Continue reading “Brand Reputation Mistakes That Could Cost Your Company”
Whether we like it or not, it looks like the coronavirus pandemic will still be a thing for a while, meaning that several businesses will feel its impact. And law firms are among them, with the number of opportunities to manage and guide them through this period being significantly limited. However, there are a couple …
Continue reading “How Can SEO Help Your Law Firm During The Coronavirus Outbreak”
Gone are the days when people were using the phone book to search for a business or service they were needed, as Google is replacing a lot of things nowadays. Including the good old phone book, yes. Things are way simpler: you need or want to find more information about something, you open your laptop …
Some small business owners claim that they are doing very well even without a strong online presence. And this might as well be very true, as a lot of companies simply don’t need a website to perform beautifully. However, the problem is that they are not even thinking about how well they can do if …
Continue reading “The 3 Main Reasons Why Your Small Business Needs A Website”
We know, the business has not been going very well lately. Your clients are self-quarantining, the sales do not come as often as they used to and you are still questioning the future of your enterprise. However, there is no need to panic. Everybody is going through the same situation and, eventually, everything will be …
Continue reading “Why Keeping In Touch With Your Clients During The Lockdown Is Key”
A lot of companies are already aware of the advantages search marketing can bring for their business and are allocating more and more resources to being visible online. However, this is far from being the easiest task in the world, not to mention that it involves a lot of time. Therefore, this leads us to …
Continue reading “Outsourcing, The Best Solutions For Your Search Marketing Efforts?”
Ok, so you already know about the importance of having your practice on Google and already have a My Business page. That’s great, you’re on the right track! Still, there are a few things you don’t exactly understand about local optimization, like why your firm appears very well in SERPs when you’re performing searches from …
Continue reading “How Local Search Rankings For Lawyers Actually Work”
How many times have you heard “there’s an app for that”? Probably quite a lot, since mobile apps are already considered one of the best tools for reaching the audience when it comes to business. After all, a big percent of the adult population has a smartphone and this number is expected to grow seriously …
Continue reading “Why You Should Have A Mobile App For Your Business In 2020”
Over the past few years, a lot of companies started becoming aware of the advantages search engine marketing can bring them and are now dedicating a lot of time (as well as other resources) to making their brand more and more present online. However, starting an SEM or SEO campaign is far from being an …
Continue reading “Is It Worth Outsourcing Your Search Engine Marketing Efforts?”
International Search Marketing has its share of advantages and disadvantages. But when you ask someone familiar with the concept about things they don’t like, there are several problems people tend to have in common when mentioned. In fact, many feel the concept has a few problems that are creating major challenges that seem to waste …
Continue reading “Why People Don’t Like International Search Marketing”
