Whether we like it or not, it looks like the coronavirus pandemic will still be a thing for a while, meaning that several businesses will feel its impact. And law firms are among them, with the number of opportunities to manage and guide them through this period being significantly limited.
However, there are a couple of techniques you can apply to get through the crisis and still maintain your brand relevant. Yes, today we’re going to talk about SEO and everything it involves!
Without any further ado, let’s see what you should do to remain visible during these rough times, shall we?
Sounds a bit silly this first tip, right? Still, it’s very relevant nowadays, like many companies, law firms included, think about cutting marketing budgets and direct their resources for something else. If you’re planning to do the same thing, we have some bad news for you: it could be costly, especially in the long run.
Our recommendation would be to conduct an audit of all your spending at first and realign your entire budget. Then, instead of cutting costs for SEO and marketing, generally speaking, consider maintaining your investments. You’ll definitely be grateful later.
Give your SEO an update
Speaking about lawyer SEO, this would be the perfect time to give your optimization strategy a revamp. Why? Because the…let’s call them digital demands will surely increase during the coronavirus crisis, so it would be a real shame to not use the current abundance of new users online to your advantage.
You have enough time to evaluate your search engine optimization techniques and give them a refresh, while things are still quiet. Also, don’t ignore the fact that many of your competitors will opt for the above-mentioned approach and reduce marketing costs. It’s just the right moment to take advantage of this!
Create new content for the SERPs
Most people are now searching for tons of coronavirus information, while trends in Search Engine Result Pages related to topics like employment law, sick pay, or working from home, among others, are simply skyrocketing. You shouldn’t let this ‘unexploited’!
As a law firm, you store important amounts of information regarding these topics. Therefore, use it wisely and become the business that provides the answers to the questions your customers – and potential customers, of course – are now desperately searching for. It’s no secret that many employees are terrified of the idea of losing their jobs due to the coronavirus pandemic. Through your calm voice of authority and specialized information, you will not only provide answers but will also help your law firm become a worthwhile practice.
Sure, our recommendations could go on, but we do believe that these are just enough for those who are now starting with lawyer SEO for their firm. But, because there’s a “but”, there’s one thing you should be very careful with: taking advantage of the current crisis.
At all costs, don’t do it.
Yes, we are talking about continuous internet marketing during the coronavirus pandemic, but about exploiting this situation, negatively. Don’t induce panic through your content, don’t create solutions for problems that don’t exist and, finally, don’t increase the prices of services related to coronavirus. Everybody is affected by this, not just your business.
We know, everything sounds complicated. But as long as you leave professionals to do it, the results should be excellent!
With over 20 years of experience, the team at IB Systems can help with your SEO and Internet Marketing strategy, guaranteeing the best results. Schedule a call today and see how we can help you!