We know, the business has not been going very well lately. Your clients are self-quarantining, the sales do not come as often as they used to and you are still questioning the future of your enterprise.
However, there is no need to panic. Everybody is going through the same situation and, eventually, everything will be back to normal. Therefore, you need to make sure you stay connected with your clients and, of course, provide the same great services.
Of course, this is not exactly easy, but neither complicated, as you can keep in touch with everybody, in a very efficient way, as long as you follow some of the tips below!
Inform customers that you are fighting against the spread of COVID-19
If you have not done this already, do it as quickly as possible: send an email to your customers and let them know that you are doing everything possible to protect them when they either order product or service from you or visit your store front.
If your business has a physical location, let them know about the extra cleaning you are doing, as well as the disinfection and hygiene measures.
It is something that takes just a few moments but can act as an image boost for you and your business!
Be more present than ever on social media
Most of your customers are already present on social media and this is definitely excellent news. But during this period you need to use this into your advantage and stay connected!
Considering that, they have more free time than usual, they will, most likely, check out what you are posting more frequently. Whether you are posting new information about COVID-19 or trying to share different materials, to help them forget, for a few moments, about what is happening, it is a great idea to increase your usual posting frequency.
By this, you will show up in their news feeds more often, thus helping your business remain present in their memories.
Serve clients through all your channels
Already offering support through phone and email? Now it’s the perfect moment to take everything one step further and make sure your clients can reach you, no matter where you are!
Sure, social media is one of the best ways to start doing this, but why not start using other messaging platforms. WhatsApp or Skype could be some great options, for starters, or even FaceTime, so you can give customers that “face-to-face” feel, even if you are not there with them.
These are just some examples of the messaging services you can use and the list could go on, as there are several options available. In the end, it is up to you to find the one that suits your business best.
Focus on the online side of your business
Most stores must be kept closed so if you have a store front, it might not be profitable at this time. That is why, if you have an eCommerce component, now it’s time to look after it more than ever.
Remind your customers, by making use of your channels that they can shop for their preferred items online. Oh, and do not forget about offering them a few coupons or special discounts, just to encourage a bit of online shopping. After all, everybody is home and this is the safest way to shop!
We know, it is not exactly easy to stay connected with your clients during the lockdown. That is why we want to help you!
Whether it is the social media marketing, online marketing, reputation management, CRM or email setup and management, the team at IB Systems USA can cover everything your business need. Schedule a call today to find the right solution for your business.