Our phones are connected to us daily. As soon as we rise, we may check our phone for messages. Throughout the day, many of us check it multiple times. For others, it is a must to check before bedtime. Therefore, it is important for us to do mobile marketing for our businesses.
An SEO company will tell you that if you are not doing mobile marketing, you are losing out on a lot of potential customers. If you are not sure how exactly to do mobile marketing, stay tuned. Here we will provide you with the best tips an SEO company can give you to make your marketing efforts a success.
Google will crawl a mobile site before they crawl a desktop site. This occurred in 2016 and means that a bot will crawl your mobile site to be certain it performs well, provides a good user experience, and gives good content.
One of the first things you want to do is make sure your site loads quickly on a mobile device. If it does not, then your customers will go elsewhere. You can use PageSpeed Insights to see how fast your site is. PageSpeed Insights views the three current Core Web Vitals metrics, CPL, FID, and CLS.
- CLP (largest contentful paint) occurs when the biggest component of a requested page shows up on the screen. A decent grade provides consumers with the sense that the website loads fast. A slower loading page might lead to defeat.
- FID (first input delay) is the time elapsed between a visitor’s initial contact with a component on the requested page and the browser’s reaction. How fast the page responds to input is of extreme significance for it to show up quickly and receptive.
- CLS (cumulative layout shift) scales the complete time of motion on screen that occurs during loading. This provides one with a notion if stuff is leaping around, which may make your website appear jerky.
You will also be able to see what suggestions they make to enhance your website. When your mobile marketing is up to par, your visitors will have a better experience.
So how can you make your users have a great experience? One of the first things an SEO company will tell you is to make it usable with lots of information for your visitors. Look at your font size and make sure it is readable, and always make sure if you have clickable elements, there is enough room for a visitor to do this. Buttons should be big enough for fingers to use, and the interface should not be pinch and zoom. And always make sure the website is not cluttered.
You will also want to make your mobile content readable. People are not going to want to scroll endlessly for information. It is time-consuming and can give individuals a headache. Keep sentences short, and limit one paragraph to about 4 sentences.
One can also use various tools to make mobile marketing more successful. The Mobile Usability Test looks at your website and provides a summary of posts and pages that don’t obey the rules of being mobile-friendly in Google’s eyes. It is a great tool to help improve your mobile SEO.
If you are in the Clearwater, FL, area, and would like assistance with your mobile marketing plan, give IB Systems USA a call. This SEO company can provide you with excellent service to get your website where it needs to be.