Three Questions To Ask Before Boosting Your Social Media

Three Questions To Ask Before Boosting Your Social MediaOk, so you’re going to do it. One of your goals for 2020 is to boost your social media marketing and you’ve decided that the time to start is now.

That’s an excellent decision, as, by next year, the number of social networks users across the world could reach a whopping 3.09 billion. Just imagine if just a small part of them could see your messages…

However, before getting to the action, there are actually a few very important questions you need to ask yourself and see if you have everything in line for developing a proper social media marketing strategy.

Let’s take a few moments and talk about these, shall we?

What goals do you have?

Defining your goals should be one of the first things you do. Boosting sales? Expanding your business? Increasing engagement? No matter which of these you want to focus on, they need to be very clear.

Once you’ve decided upon your goals, consider jotting down the metrics for success. How are you going to measure it? Will it be the number of likes, encouraging specific behavior from your customers or the total leads coming from social media?

By setting goals and metrics, you will be able to easily measure your progress, but also have a clear answer to the next question!

Which platforms should you focus on?

Now that you know what you want to achieve through social media market, it’s time to figure out on which network you will see your goals coming to life.

There are quite a few platforms available right now and they all appeal to different audience categories. Just take a look at how TikTok or Snapchat are used by the younger generation and you will understand how this works.

Your mission is to pick the right network after carefully studying your target audience and observing which one works best.

Do you have a real content strategy?

A lot of companies, despite having the budget and the team for implementing serious social media marketing campaigns, ignore one important aspect: content. And this is a real problem, considering that almost half of consumers worldwide follow brands for the inspirational content they are sharing.

Whether it’s articles, video or just pictures, you need them to engage your audience and transform them into more than just simple fans.

Put together a strategy and create unique, useful and shareable content. And remember: it brings the best results if it reaches your audience at the right time. Scheduling can be essential.

Sounds complicated? IB Systems USA can help you with your social media marketing.

On the market since 2007, as part of IB Systems USA, we have worked with numerous small businesses, always delivering top results. Schedule your call today, tell us a bit about your business and together we can completely transform your social media game!

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