You know what they say, “It’s the first impression that matters the most”. And this can easily be applied in business!
Nowadays, first contacts are usually made through email and, believe it or not, your email address can say a lot about you and your business. No, we’re not talking about using an address consisting in your real name, because that’s actually common sense for a business owner, but about using a custom email address.
Sure, using regular email clients, like Gmail or even Yahoo, can look like an easy solution. But as long as you want to inspire professionalism, you need something custom. However, this is just the main positive impact it can have on your business, as there are way more. And this is exactly what we’re going to talk about today!
It can be a cost-effective marketing tool
A recent study revealed that by 2022, half of the world’s population will have access to email services and will be using them actively. This means that now it’s just the right time to dedicate some time to create a solid email marketing strategy.
And this also means getting a custom email address.
The beauty of this ‘move’ lies in the fact that you can combine the branded email address with a custom signature and solidify the presence of your company, no matter where it appears!
It keeps your messages out of spam folders
Email marketing can be one seriously effective – and profitable, at the same time – strategy. After all, we’re talking about a direct connection between you and possible clients, something that not many marketing techniques manage to do.
Still, what happens if your messages end up in subscribers’ spam folders? Never thought about this, didn’t you?
A custom email address, from a known domain, acts as a signal for inboxes, telling them that your messages aren’t risky at all and it’s ok to leave them in. Keep this in mind when thinking about creating a newsletter and sending emails with a Gmail or Yahoo address.
It helps to maintain security
A free email provider is definitely the easiest way to start, not to mention that you can stay on top of email and data security. But things change a bit when you have employees who need email addresses themselves.
Allowing them to use free email accounts for work is a clear risk for your business. Why? First of all, you can’t keep privacy under control, not to mention that you cannot see who they share business information with, as well as other legal concerns.
Therefore, there’s no need to mention how important having a custom email address is. Plus, it also helps you with streamlining the onboarding process and keeping information safe, following staff turnover.
It standardizes your company’s emails
A custom email address, created through an email hosting plan, can be used to create addresses for each of your departments, thus keeping things organized and generating a structure.
Of course, you don’t need to be the one who answers every message that comes in, but having separate addresses for each department can help you keep track of your messages and make sure you don’t miss any important information.
Sounds good, right? If you want custom email addresses for your entire team, in order to benefit from all these advantages, let us handle it.
Schedule a call with IB Systems today and find out more about the solutions we can provide for your business!