If you have a roofing business, chances are you have a website to go with it. And in order to be seen, you should have a goal to be as high on the SERPs as possible. That is why it is imperative to have a roofing SEO plan.
Local SEO can place your company in the view of many. If you are uncertain of how to obtain this, keep reading for the best tips to help you implement a roofing SEO plan.
First, you need to understand how important it is to use location-specific roof keywords. This may be a particular street, or maybe there is an attraction near your location. Whatever it is, use that so potential customers know exactly where you are located. An example of this is “located between Lowes and KitKat Creations on Maple Drive”. This shows a well-known company, another location, and the street, which can assist one in outranking their competition’s website. When you target exactly where you are at, it is easier for customers to find you.
Another roofing SEO tip is to use keywords of all pages on your website. This will allow a potential client to find you. You may use phrases such as “best roofing company in the Tampa area”. These should be located on your about us page. Be sure to add in what services you offer, such as new construction, roofing, residential, commercial, or agricultural. You will want to have your city, state, and zip code on this page too, as well as any other specific listing details.
We advise you to be consistent when it comes to all local SEO. You want your Google My Business listing to have the exact information as your website does. Any place your roofing company is listed, the same information should be provided. This may be local directories, review sites, social media pages, and more. Having information that matches shows you are a credible business, and it makes it easier for your potential customers to find you.
What happens if you do not have a Google My Business account? That is OK. Now is the time to create one. It is free to do so, and you have everything to gain by doing so. Therefore, anyone looking for a local roofer will see your information.
When you have a Google My Business account, it will assist you in organic rankings in the long run. Organic is the best type of SEO there is, but it will take time. Be patient, and good things will happen.
Many are not aware that in roofing SEO, the title page, as well as the metadata, are crucial. If you are uncertain what this is, metadata is the short snippet of information located underneath a website on the search pages. Adding local information can assist you in ranking. Feel free to add a landmark where your roofing business is close to, your address, and the keywords you are ranking for.
Local SEO may confuse you. And that is OK. This is where an SEO agency comes into play. An agency will be able to look at your competition and analyze this against your business to determine what the best SEO strategy is.
An SEO agency will also work on goals with your company while implementing techniques on the website. A customized plan should be created. Various SEO tools, such as Ahrefs or Moz Pro. These tools will assist with keyword research, your tracking position, your competition, and backlink analysis.
Once a plan is put into place, the SEO agency will perform ongoing SEO. This includes keyword rankings, using new SEO strategies, and adding fresh content to your site. The agency should understand new SEO trends, as these are changing frequently.
If you are still uncertain about roofing SEO, we urge you to contact us at IB Systems USA in Tampa Bay, FL. We offer affordable local SEO, which can improve the amount and quality of traffic your website receives. Call us today so we can develop a plan of action for your roofing company.