You sure know the famous saying “there’s an app for that”. Nowadays, more than ever, this is pretty much true.
Whether we’re talking about the App Store, Play Store or any other app marketplace, you can find mobile applications even for things you never thought about.
Obviously, this happens as an effect of the incredible rise of mobile devices and a lot of businesses are aware of this. So they’ve made the step forward, migrating from the physical world to a mobile realm. And you should do the same thing for your business!
Sure, we know that you are not just your fingers and the mobile app is ready. But let’s take a few moments and talk about some of the most important arguments in favor of making this step.
It provides value to your customers
For us, this is, by far, the most important reason behind starting to develop a mobile app for your business.
You want to increase customers’ interaction with your business while promoting your products or services, we know. With an app, you can do all these things while offering them something they can’t find anywhere else.
Loyalty programs can be considered the best examples, as there are a lot of companies doing it with great results.
The idea is simple: offer customers rewards when they interact with your business. The more points they gather, the more and better deals they can obtain. And this is just one idea…
It helps you to connect with your audience
Fact: Over 2.6 billion people own high-end smartphones with a permanent internet connection. And there’s a high chance some of them were or are your customers.
A mobile app can act as an excellent communication method between your business and them, not to mention that, by using this “method”, you can be sure that you’re always presenting your customers the same face. Risking to make things sound a bit creepy, with a mobile app, your business will always be with your customers.
Long story short, if one of your main missions is to offer top-notch customer service and stay in touch with those who love what you’re doing – and if it’s not, it should be – a mobile app is an exact solution to your needs.
It increases your profits
Let’s face it: you want to achieve many things through your business but generating income is basically the primary. There, we’ve said it.
As mentioned above, an app can significantly increase your customers’ satisfaction, especially if you develop a great relationship with them. And guess what? If this happens, your sales will also go up.
Salesforce reveals that over 70 percent of overall buying experiences can be influenced by the way customers feel they are being treated. Basically, the more satisfied and interested people will become with your product or service, the greater the demand will grow.
As a side note, if you’re selling something your customers are eagerly waiting to try, this entire demand thing we’re talking about is going to generate some serious returns.
To wrap it up, a mobile app is nowadays a must for any business that targets growth. Not to mention that if you don’t do it, there’s a chance to be left behind by your competitors. And we can help with its development!
With over 20 years of experience in software development, the team at IB Systems can help your business make its next important step: being present on your customers’ smartphone, as an app. Schedule a call today and see how our expertise can benefit your business.